Is family passport holder for 5 profitable to sell on Amazon United States?

The niche generates $76K/yr across 38 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (47/100).

How competitive is the family passport holder for 5 niche?

25 brands and 39 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in family passport holder for 5?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 5.1% — above our launch gate.

When does demand for family passport holder for 5 peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the family passport holder for 5 niche?

Listings span $7.05–$106.58; the average listing price is $24.20 (sweet spot $15–$100). The average incumbent carries 1,781 reviews — the moat a new listing must climb.

Family Passport Holder for 5

Skip it

A small market ($76K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$24.20

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Great$7.05–$106.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Review moat

Okay1,781

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Market size

Bad$76K

$76K/yr · 118K searches

Signals No Dominant Brand High Returns

Is family passport holder for 5 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, family passport holder for 5 is a $76K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 47/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

family passport holder for 5 market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $73K–$97K; units × avg price
Conversion rate: 2.7%
Avg BSR: #85
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 1.8%
Avg brand age: 38 months
Avg seller age: 179 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

40%

Top 20: 80%

Open market

48%

Valante14%
BOACAY11%
TOPBAG10%
WALNEW8%
ALLIVE5%
VULKIT5%

family passport holder for 5 demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top family passport holder for 5 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

family passport holder for 528K/yr -10.5%3.8% conv.
family passport holder for 619K/yr -22.7%2.7% conv.
cruise travel document organizer5K/yr >1,000%1.1% conv.
passport holder for family of 49K/yr +15.5%1.5% conv.
family travel document organizer11K/yr -14.4%2.4% conv.
far and wide passport holder family5K/yr +3.8%1.8% conv.
family passport holder for 88K/yr -10.7%2.0% conv.
document organizer for travel5K/yr +13.8%0.9% conv.
cruise documents holder6K/yr -23.9%0.4% conv.
cruise document holder5K/yr +7.1%0.7% conv.

All search terms

Top family passport holder for 5 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Valante Premium Family Travel Document Organizer Capacious RFID Passport Holder Wallet (Large gray)

Valante$20.574.7★5,158 rev

TOPBAG Passport Holder Family Women Rfid Blocking Passport Wallet Travel Document Organizer for Premium Wallets Waterproof Passport Holders Bag for Women & Men Traveling Credit Cards Case

TOPBAG$9.504.7★2,482 rev

BOACAY Travel Document Organizer with RFID Family Passport Holder Wallet for Women & Men Portable & Waterproof Case for Cards Boarding Pass Money

BOACAY$8.574.7★7,009 rev

Family Passport Holder Wallet RFID Travel Document Organizer for Women Men Portable Case Cover for Cards Boarding Pass with Wrist/Neck Strap Airtag Pocket Travel Essentials Gifts -Light Brown 1pc

Kicoroiny$23.324.7★102 rev

Fintie Family Passport Holder Wallet RFID Blocking Travel Document Organizer Clutch Bag Credit Cards Case Cover for Women Men Brown

FINTIE$19.364.6★2,538 rev

Newest

by launch date

JUNDUN 2500 Fireproof Family Passport Holder RFID Blocking Upgraded Material Fireproof Passport Wallet for 4 Travel Document Organizer Case with Zipper for Passport and Card

JUNDUN$16.4026 rev

3mo ago

JUNDUN Family Passport Holder Upgraded Material Fireproof Travel Passport Wallet with 2 Pockets Travel Document Organizer Case for Passport Card and Money

JUNDUN$18.8261 rev

8mo ago

Magimack Family Passport Holder for Travel RFID Blocking Travel Document Organizer with Flexible Carrying Style Portable Passport Wallet and Essentials for Trip (Grey)

Magimack$7.96218 rev

8mo ago

ALLIVE Family Passport Holder for Women & Men RFID Blocking Passport Wallet with AirTag Slot Genuine Leather Passport Cover Family Travel Gift & Airport Essentials (Lake Blue)

ALLIVE$35.6392 rev

10mo ago

ALLIVE Passport Holder for Travel Family Genuine Leather Passport Wallet with AirTag Slot RFID Blocking Travel Document Organizer for Women & Men Airport Essentials Family Travel Gift (Black)

ALLIVE$35.0592 rev

10mo ago

What reviews say buyers love and hate about family passport holder for 5

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Amazing Quality”

Portability11%

“Great portability, I can put it in my hobo bag”

Size-Overall10%

“Perfect Fit”

Ease Of Use9%

“makes it easy to carry”

Pockets/Compartments7%

“Lots of pockets”

Advertised Vs Actual Product6%

“As advertised”

Value For Money6%

“Great Value”

Durability4%

“Durable and cute”

Storage Capacity4%

“So much Storage”

Zipper Quality3%

“Sturdy zipper”

What buyers complain about

Size-Overall25%

“Bigger than expected”

Quality-Overall6%

“I'm wondering why they haven't improved quality control”

Zipper Quality5%

“zipper stiff”

Material Quality5%

“Cheap material”

Pockets/Compartments4%

“Pockets were super small for cards”

Strap/String Quality3%

“Neck strap too thin”

Advertised Vs Actual Product3%

“Larger than appears in picture”

Weight Heavy3%

“Really bulky”

Color2%

“grey was cheaper”

Value For Money2%

“Seems poorly made for the price”

Top return reasons

Size-Overall67%

Advertised Vs Actual Product4%

Quality-Overall4%

Material Quality3%