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Family Onesies Matching Sets

Fail

Shoppers spend an estimated $0 a year here, so Family Onesies Matching Sets is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$0/yr156K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
38%top-5 click share · 22 brands · 31 sellers

Flapen Score

Family Onesies Matching Sets against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Family Onesies Matching Sets is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Family Onesies Matching Sets market on Amazon at a glance

Shoppers on Amazon United States searched for Family Onesies Matching Sets 156K times last year and spent an estimated $0. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December170.6× the quietest month
Top search term
family onesies13K searches a year

02 · Price

A sale here is worth $26.45.

Listings sell for $26.45 on average, from $12.38 to $38.53. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $26.45 that is $0 to $3K a year per listing.

Average price
$26.45inside the $15 to $100 sweet spot
Price range
$12.38–$38.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 39.9% of listings are out of stock. The average listing ranks #22,432 within Sleep & Lounge. It carries 1,744 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
39.9%
Average rank
#22,432in Sleep & Lounge
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,744per listing
Listings tracked
36

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Family Onesies Matching Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

31

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

38%

Top 20: 81%

Open market

30%

  • Brand 125%
  • Brand 215%
  • Brand 314%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Family Onesies Matching Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 170.6×

Search terms

Top Family Onesies Matching Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • family onesies13K/yr
  • matching onesies for family15K/yr
  • onesie pajamas for family5K/yr
  • matching christmas onesies for family18K/yr
  • matching family onesie pajamas2K/yr
  • family onesies matching sets12K/yr
  • christmas onesies family6K/yr
  • family christmas pajamas onesies23K/yr
  • family christmas onesie pajamas12K/yr
  • christmas pajamas for family onesies3K/yr

Reviews and returns

What reviews say buyers love and hate about Family Onesies Matching Sets

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
33%of negative reviews mention “Size-Overall”
9.9%of orders come back
“Poor fit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Family Onesies Matching Sets questions

Answered from the same tracked data.