Family Halloween Costumes

Shoppers searched for this 868K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months

868K

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

0.0%

Market size, estimated

$6Ka year

Peak month

October296.1× the quietest month

Top search term

family costumes167K searches a year

Listings sell for $22.69 on average, from $4.38 to $40.24. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $22.69 that is $0 to $2K a year per listing.

Average price

$22.69inside the $15 to $100 sweet spot

Price range

$4.38–$40.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #5,899 within Baby. It carries 1,846 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

92%

Out of stock, average day

9.3%

Average rank

#5,899in Baby

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,846per listing

Listings tracked

48

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months