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Fall Shoes for Women 2022

Fail

Demand is soft, at -52.3% this quarter, so Fall Shoes for Women 2022 is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$210K/yr2.4M searches / yr
90-day growth
-52.3%search demand this quarter
Competition
45%top-5 click share · 6 brands · 65 sellers

Flapen Score

Fall Shoes for Women 2022 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fall Shoes for Women 2022 is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fall Shoes for Women 2022 market on Amazon at a glance

Shoppers on Amazon United States searched for Fall Shoes for Women 2022 2.4M times last year and spent an estimated $210K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
0.1%
Market size, estimated
$210Ka year
Peak month
December17.8× the quietest month
Top search term
timberland boots for women1.3M searches a year

02 · Price

A sale here is worth $109.97.

Listings sell for $109.97 on average, from $37.81 to $156.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $109.97 that is $0 to $11K a year per listing.

Average price
$109.97above the $15 to $100 sweet spot
Price range
$37.81–$156.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
11.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #291 within Boots. It carries 781 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
70%
Out of stock, average day
16.4%
Average rank
#291in Boots
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
781per listing
Listings tracked
37

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fall Shoes for Women 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

65

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

0%

  • Brand 158%
  • Brand 227%
  • Brand 39%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Fall Shoes for Women 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 17.8×

Search terms

Top Fall Shoes for Women 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • timberland boots for women1.3M/yr
  • botas timberland para mujer167K/yr
  • timberland women118K/yr
  • timberland shoes for women104K/yr
  • womens timberland boots202K/yr
  • zapatos timberland para mujer55K/yr
  • timberland for women40K/yr
  • women timberland boots76K/yr
  • timberland hiking boots for women29K/yr
  • botas de trabajo para mujer timberland17K/yr

Reviews and returns

What reviews say buyers love and hate about Fall Shoes for Women 2022

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Quality-Overall”
11.6%of orders come back
“Cheaply made”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fall Shoes for Women 2022 questions

Answered from the same tracked data.