Fall Hats for Women

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

153K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

1.3%

Market size, estimated

$46Ka year

Peak month

October13.8× the quietest month

Top search term

boho hats10K searches a year

Listings sell for $23.53 on average, from $7.99 to $66.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $23.53 that is $0 to $2K a year per listing.

Average price

$23.53inside the $15 to $100 sweet spot

Price range

$7.99–$66.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #2,037 within Fedoras. It carries 2,169 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

99%

Out of stock, average day

3.2%

Average rank

#2,037in Fedoras

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,169per listing

Listings tracked

133

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

5Amazon's first-year sales bar

Average brand age

45 months