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47

Fall Clothes for Women 2023

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 42Growth 5Conversion 1Competition 97Returns 20Price range 49Avg price 95Brand share 88Review moat 24Quality gap 63

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Incredible$23.94

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$6.61–$179.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$218K

$218K/yr · 9.1M searches

Review moat

Bad6,190.45

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Growth

Bad-40.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Is fall clothes for women 2023 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, fall clothes for women 2023 is a $218K/yr Amazon United States market (9.1M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

fall clothes for women 2023 market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
$144K–$192K
units × avg price
Conversion rate
0.1%
Avg BSR
#378
Page quality
0%
Prime
100%
Sponsored
98%
Out of stock
0.9%
Avg brand age
35 months
Avg seller age
137 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

73 falling

Sellers

104

Top-5 brand share

47%

Top 20: 79%

Top-5 click share

14%

Top 20: 40%

Open market

48%

  • Sampeel13%
  • WIHOLL12%
  • Trendy Queen9%
  • Amazon Essentials8%
  • ANRABESS6%
  • Libin5%

fall clothes for women 2023 demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.6% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.0×

Top fall clothes for women 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • fashion clothing8.3M/yr
  • paige desorbo amazon storefront360K/yr
  • olivia freda curves storefront41K/yr
  • midsize fashion women58K/yr
  • sojos aviator sunglasses for women18K/yr
  • sojos retro aviator sunglasses for women29K/yr
  • fashion women32K/yr
  • woman fashion25K/yr
  • fashion for women24K/yr
  • ladies fashion17K/yr
All search terms

Top fall clothes for women 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2K2%$4K3%$7K4%$9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about fall clothes for women 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fits as expected”

Comfort-Overall15%

“I find this bra very comfortable”

Quality-Overall9%

“Beautiful, quality bracelets”

Soft Feel7%

“Comfortable and soft”

Color6%

“Beautiful color”

Material Quality5%

“Material is beautiful”

Value For Money5%

“Great deal”

Shape/Style4%

“Really Flattering”

Weight Light2%

“Perfect lightweight shirt”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Size-Overall20%

“Too short”

Material Quality7%

“Bad material”

Quality-Overall5%

“VERY low quality”

Thickness3%

“fabric feels too thin for the price”

Color3%

“NOT white”

Transparency3%

“See through”

Smell3%

“Bad smell”

Durability3%

“falling apart”

Value For Money2%

“Over priced”

Advertised Vs Actual Product2%

“Description is inaccurate”

Top return reasons

Size-Overall45%
Length9%
Material Quality7%
Chest Fit5%
Waist Fit5%
Thin4%
Shape/Style3%
Color3%
Transparency3%
Advertised Vs Actual Product2%

Common fall clothes for women 2023 questions

Is fall clothes for women 2023 profitable to sell on Amazon United States?
The niche generates $218K/yr across 169 tracked products. 45 of 56 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (47/100).
How competitive is the fall clothes for women 2023 niche?
73 brands and 104 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in fall clothes for women 2023?
Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 6.5% — above our launch gate.
When does demand for fall clothes for women 2023 peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 5.0× the quietest.
What does it cost to enter the fall clothes for women 2023 niche?
Listings span $6.61–$179.62; the average listing price is $23.94 (sweet spot $15–$100). The average incumbent carries 6,190 reviews — the moat a new listing must climb.