Fake Mustache

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $781K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

8.9%

Market size, estimated

$781Ka year

Peak month

October5.5× the quietest month

Top search term

fake mustache410K searches a year

Listings sell for $7.15 on average, from $3.26 to $16.78. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $7.15 that is $21K to $29K a year per listing.

Average price

$7.15under the $15 to $100 sweet spot

Price range

$3.26–$16.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$21K–$29K

Returns

2.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #199 within Makeup, Facial Hair & Adhesives. It carries 721 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#199in Makeup, Facial Hair & Adhesives

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

721per listing

Listings tracked

27

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months