Fake Diamond Necklace

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

1.5%

Market size, estimated

$100Ka year

Peak month

December2.0× the quietest month

Top search term

diamond necklace and earring set27K searches a year

Listings sell for $41.73 on average, from $9.15 to $315.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $41.73 that is $0 to $4K a year per listing.

Average price

$41.73inside the $15 to $100 sweet spot

Price range

$9.15–$315.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #2,083 within Jewelry Sets. It carries 1,118 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#2,083in Jewelry Sets

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,118per listing

Listings tracked

86

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months