Fake Collar

Shoppers searched for this 831K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

831K

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

1.6%

Market size, estimated

$216Ka year

Peak month

November4.0× the quietest month

Top search term

bdsm collar196K searches a year

Listings sell for $16.48 on average, from $5.93 to $39.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.48 that is $2K to $4K a year per listing.

Average price

$16.48inside the $15 to $100 sweet spot

Price range

$5.93–$39.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.2%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,148 within Chokers. It carries 330 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,148in Chokers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

330per listing

Listings tracked

20

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months