Fake Axe

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

361K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

2.1%

Market size, estimated

$165Ka year

Peak month

October16.2× the quietest month

Top search term

toy axe46K searches a year

Listings sell for $22.25 on average, from $7.34 to $157.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $22.25 that is $6K to $11K a year per listing.

Average price

$22.25inside the $15 to $100 sweet spot

Price range

$7.34–$157.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

6.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #920 within Props. It carries 203 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

82%

Out of stock, average day

9.4%

Average rank

#920in Props

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

203per listing

Listings tracked

33

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months