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Fairy Wings

Pass

Fairy Wings scores 69 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +50.7% this quarter, and an estimated 6.4% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +24 vs the category median of 45
Market size
$1.4M/yr4.3M searches / yr
90-day growth
+50.7%search demand this quarter
Competition
20%top-5 click share · 56 brands · 71 sellers

Flapen Score

Fairy Wings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fairy Wings is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairy Wings market on Amazon at a glance

Shoppers on Amazon United States searched for Fairy Wings 4.3M times last year and spent an estimated $1.4M. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
+50.7%
Conversion, latest week
1.7%
Market size, estimated
$1.4Ma year
Peak month
October18.3× the quietest month
Top search term
fairy wings1.5M searches a year

02 · Price

A sale here is worth $19.09.

Listings sell for $19.09 on average, from $6.70 to $44.10. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $19.09 that is $19K to $24K a year per listing.

Average price
$19.09inside the $15 to $100 sweet spot
Price range
$6.70–$44.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #2,159 within Girls. It carries 532 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#2,159in Girls
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
532per listing
Listings tracked
98

04 · Newcomers

2 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fairy Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

56 rising

Sellers

71

Top-5 brand share

32%

Top 20: 75%

Top-5 click share

20%

Top 20: 51%

Open market

63%

  • Brand 18%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Fairy Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 18.3×

Search terms

Top Fairy Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairy wings1.5M/yr
  • fairy wings adult women491K/yr
  • butterfly wings458K/yr
  • fairy costume603K/yr
  • fairy wings for girls161K/yr
  • adult fairy wings182K/yr
  • fairy wings adult150K/yr
  • butterfly wings adult141K/yr
  • fairy wings kids57K/yr
  • adult fairy costume72K/yr

Reviews and returns

What reviews say buyers love and hate about Fairy Wings

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
6.4%of orders come back
“Inaccurate sizes”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fairy Wings questions

Answered from the same tracked data.