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Fairy Crown

Fail

An estimated 9.4% of orders come back, so Fairy Crown is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$46K/yr305K searches / yr
90-day growth
+23.9%search demand this quarter
Competition
39%top-5 click share · 18 brands · 21 sellers

Flapen Score

Fairy Crown against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fairy Crown is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairy Crown market on Amazon at a glance

Shoppers on Amazon United States searched for Fairy Crown 305K times last year and spent an estimated $46K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
+23.9%
Conversion, latest week
1.0%
Market size, estimated
$46Ka year
Peak month
October6.1× the quietest month
Top search term
elf crown65K searches a year

02 · Price

A sale here is worth $14.57.

Listings sell for $14.57 on average, from $7.22 to $25.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.57 that is $0 to $1K a year per listing.

Average price
$14.57under the $15 to $100 sweet spot
Price range
$7.22–$25.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
9.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #954 within Accessory Sets. It carries 373 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#954in Accessory Sets
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
373per listing
Listings tracked
46

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Fairy Crown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

13%

  • Brand 127%
  • Brand 224%
  • Brand 315%
  • Brand 412%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (12 brands, 13%)

Demand

Fairy Crown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.1×

Search terms

Top Fairy Crown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elf crown65K/yr
  • circlet35K/yr
  • elven crown25K/yr
  • elf headpiece33K/yr
  • circlet headpiece21K/yr
  • fairy tiara14K/yr
  • elf crown headpiece15K/yr
  • elven headpiece12K/yr
  • circlet crown7K/yr
  • elf tiara8K/yr

Reviews and returns

What reviews say buyers love and hate about Fairy Crown

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
9.4%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fairy Crown questions

Answered from the same tracked data.