Fair Isle Sweater Women
Skip itSoft demand (-83.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$46.36avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,024.38avg incumbent reviews — the moat a new listing must climb
Price range
Bad$10.76–$369.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$69K$69K/yr · 880K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-83.8%90-day search growth — must beat 0% to launch
Returns
Bad13.7%return rate — above 5% kills the launch gate
Is fair isle sweater women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, fair isle sweater women is a $69K/yr Amazon United States market (880K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
fair isle sweater women market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $70K–$93K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #15,546
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 73%
- Out of stock
- 21.1%
- Avg brand age
- 33 months
- Avg seller age
- 191 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
57 rising
Sellers
75
Top-5 brand share
50%
Top 20: 81%
Top-5 click share
18%
Top 20: 43%
Open market
46%
- Amazon Essentials24%
- Fronage8%
- SOLY HUX7%
- JUNBOON6%
- RoseSeek5%
- EARKOHA4%
fair isle sweater women demand & seasonality
Weekly Amazon search volume, last 104 weeks — -83.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 56.2×
Top fair isle sweater women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- fair isle sweater women373K/yr
- fair isle cardigan sweaters for women8K/yr
- fair isle sweater83K/yr
- icelandic sweater women21K/yr
- nordic sweaters for women39K/yr
- norwegian sweater women28K/yr
- fairisle sweaters for women54K/yr
- nordic sweater21K/yr
- fair isle cardigan women45K/yr
- fair isle19K/yr
Top fair isle sweater women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Crewneck Sweater for Women Soft-Touch Blue Taupe Heather White Fair Isle Pattern X-Large
Amazon Essentials$20.764.4★2,946 rev
SOLY HUX Womens Fair Isle Cardigan Sweater Button Down Crew Neck Long Sleeve Knit Outerwear Fall Winter Clothes Grey Medium
SOLY HUX$32.282.6★3 rev
Amazon Essentials Crewneck Sweater for Women Soft-Touch Blue Taupe Heather White Fair Isle Pattern Large
Amazon Essentials$20.644.4★2,946 rev
Womens Fair Isle Sweater Casual Vintage Crew Neck Knitted Sweater Cute Graphic Fall Fashion Pullover Jumper Tops Gray
Fronage$34.654.4★164 rev
Amazon Essentials Crewneck Sweater for Women Soft-Touch Blue Taupe Heather White Fair Isle Pattern Medium
Amazon Essentials$19.904.4★2,946 rev
Newest
by launch date
Quatrefox Womens Fair Isle Sweaters 2026 Vintage Sweater Colorful Crew Neck Long Sleeve Pullover Jumper Tops Camel L
Quatrefox$34.4733 rev
SOLY HUX Womens Fair Isle Cardigan Sweater Button Down Crew Neck Long Sleeve Knit Outerwear Fall Winter Clothes Grey Medium
SOLY HUX$32.283 rev
RoseSeek Womens Fair Isle Sweater Crewneck Knit Pullover Sweaters Knit Tops Vintage Fall Outfits Multicolor Medium
RoseSeek$29.226 rev
SOLY HUX Womens Fair Isle Sweater Long Sleeve Crew Neck Knit Pullover Fall Jumper Tops Vintage Winter Clothes Multicolor Large
SOLY HUX$34.811 rev
Amazon Essentials Womens Oversized-Fit Fair Isle Crewneck Sweater Cream Caramel Chevron Knit Large
Amazon Essentials$25.51206 rev
Trending
90-day click momentumQuatrefox Womens Fair Isle Sweaters 2026 Vintage Sweater Colorful Crew Neck Long Sleeve Pullover Jumper Tops Camel L
Quatrefox$34.474.5★
Womens Fair Isle Sweater Casual Vintage Crew Neck Knitted Sweater Cute Graphic Fall Fashion Pullover Jumper Tops Blue
Fronage$34.874.4★
LOMON Womens Vintage Crewneck Long Sleeve Family Christmas Snowflake Holiday Pullover Sweater Apricot Pattern S
LOMON$24.004.4★
SOLY HUX Womens Fair Isle Sweater Long Sleeve Crew Neck Knit Pullover Fall Jumper Tops Vintage Winter Clothes Multicolor Large
SOLY HUX$34.815.0★
Varley Womens Marcie Fair Isle Yoke Knit Sweater Light Taupe Marl L
Varley$162.185.0★
What reviews say buyers love and hate about fair isle sweater women
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Beautiful and warm”
“Colors are pretty”
“very soft material”
“Very comfortable”
“Beautifully made”
“Worth the money”
“The style is retro”
“This is a beautiful lightweight sweater”
“Thick material good quality”
What buyers complain about
“Not a good fit”
“They aren't thick”
“Very cheap quality”
“Weird color”
“100% Polyester”
“Very thin”
“These socks are not warm”
“Not like picture”
“Uncomfortable”
“Love the sleeve design just a little too long”
Top return reasons
Common fair isle sweater women questions
- Is fair isle sweater women profitable to sell on Amazon United States?
- The niche generates $69K/yr across 146 tracked products. 0 of 76 products launched in the last 360 days are still selling. 90-day search growth is -83.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the fair isle sweater women niche?
- 57 brands and 75 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in fair isle sweater women?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 13.7% — above our launch gate.
- When does demand for fair isle sweater women peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 56.2× the quietest.
- What does it cost to enter the fair isle sweater women niche?
- Listings span $10.76–$369.99; the average listing price is $46.36 (sweet spot $15–$100). The average incumbent carries 1,024 reviews — the moat a new listing must climb.