Fair Harbor Swim Trunks

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +65.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

+65.2%

Conversion, latest week

0.9%

Market size, estimated

$79Ka year

Peak month

July6.1× the quietest month

Top search term

fair harbor swim trunks men76K searches a year

Listings sell for $69.84 on average, from $12.70 to $86.65. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $69.84 that is $0 to $7K a year per listing.

Average price

$69.84inside the $15 to $100 sweet spot

Price range

$12.70–$86.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

8.6%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,154 within Swim. It carries 532 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#1,154in Swim

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

532per listing

Listings tracked

75

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months