Face Mask for Men
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a deep review moat (7,706 avg reviews) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Good$6.08–$34.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.21avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$251K$251K/yr · 800K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,706.32avg incumbent reviews — the moat a new listing must climb
Is face mask for men profitable on Amazon?
According to Flapen's Amazon United States niche tracking, face mask for men is a $251K/yr Amazon United States market (800K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
face mask for men market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $264K–$330K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.3%
- Avg brand age
- 45 months
- Avg seller age
- 156 days
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
34 falling
Sellers
60
Top-5 brand share
50%
Top 20: 87%
Top-5 click share
44%
Top 20: 80%
Open market
46%
- ROXUN19%
- Geyoga15%
- Cmonie7%
- Fuinloth5%
- Xeoxarel5%
- BENEUNDER4%
face mask for men demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top face mask for men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- motorcycle face mask89K/yr
- uv face mask58K/yr
- motorcycle mask75K/yr
- face mask for men148K/yr
- sun mask39K/yr
- sun protection mask29K/yr
- motorcycle face masks for men45K/yr
- motorcycle masks for men39K/yr
- mask for men64K/yr
- atv mask19K/yr
Top face mask for men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Geyoga 6 Pieces Summer UV Protection Cooling Neck Gaiter Face Clothing Neck Gaiter Mask Scarf Sunscreen Breathable Bandana(Classic Color)
Geyoga$9.604.4★10,809 rev
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
ROXUN$7.004.6★2,521 rev
6 Packs Ski Mask Sun UV Protection Hood Breathable Balaclava Face Mask for Men Women - Motorcycle Fish (6Pcs Color M One size)
Cmonie$20.844.5★351 rev
ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women Black
ROXUN$9.814.5★93 rev
Xeoxarel 6 Pieces Balaclava Face Mask Ski Cooling Neck Gaiter UV Protector Motorcycle Scarf for Men/Women Black
Xeoxarel$9.844.6★1,161 rev
Newest
by launch dateROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women Black
ROXUN$9.8193 rev
Fuinloth Neck Gaiter 6 Pack Face Mask Bandana Fishing Cooling Sun Protection Scarf for Men Women Black+Green+Camo+Sand+Brown+White
Fuinloth$11.921,051 rev
BENEUNDER UV Sun Protection Face Cover/Neck Gaiter Scarf UPF50+ Breathable Cooling for Summer Outdoor Activities Reusable Dark Gray for Face
BENEUNDER$9.84221 rev
Lauzq 4Pack Neck Gaiter for Men Women Face Cover Mask Head Wrap Balaclava Headwear Bandana Headband Magic Scarf (A-Flag-1 one size)
Lauzq$8.60353 rev
UPF 50+ Cooling Face Mask with 3D AirMesh Tech | UV Protection Sun Mask with Neck Coverage Breathable Design for Outdoor Activities Grey
BALANCE BLOOM$6.81171 rev
Trending
90-day click momentumROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women Black
ROXUN$9.814.5★
Carhartt Force All-Season Neck Gaiter Light Grey One Size
Carhartt$19.534.6★
BENEUNDER UV Sun Protection Face Cover UPF50+ Breathable Cooling Neck Gaiter Scarf for Summer Outdoor Activities Reusable Gray for Face
BENEUNDER$10.024.5★
Lauzq 4Pack Neck Gaiter for Men Women Face Cover Mask Head Wrap Balaclava Headwear Bandana Headband Magic Scarf (A-Flag-1 one size)
Lauzq$8.604.4★
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
ROXUN$7.004.6★
What reviews say buyers love and hate about face mask for men
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“The fit is snug”
“Keeps Me Warm”
“Excellent price”
“Breathable material”
“Super comfortable”
“Material is very soft”
“As described”
“Its lightweight and breathable”
“Material is soft”
What buyers complain about
“too long”
“It is not thick in material ans can see higher quality ones being a better choice for those who plan to use it for long term and consistently”
“Extremely thin”
“Doesnt keep you warm”
“Poor Quality”
“Cant breath”
“Cheap material”
“Stretched out it seemed”
“NOT AS DESCRIBED”
“Not as comfy”
Top return reasons
Common face mask for men questions
- Is face mask for men profitable to sell on Amazon United States?
- The niche generates $251K/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the face mask for men niche?
- 34 brands and 60 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in face mask for men?
- Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 2.9%.
- When does demand for face mask for men peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the face mask for men niche?
- Listings span $6.08–$34.57; the average listing price is $13.21 (sweet spot $15–$100). The average incumbent carries 7,706 reviews — the moat a new listing must climb.