Face Cover for Winter

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -92.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months

495K

Growth, 90 days vs prior 90

-92.5%

Conversion, latest week

1.9%

Market size, estimated

$119Ka year

Peak month

December55.5× the quietest month

Top search term

balaclava for women31K searches a year

Listings sell for $12.77 on average, from $5.85 to $34.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.77 that is $3K to $6K a year per listing.

Average price

$12.77under the $15 to $100 sweet spot

Price range

$5.85–$34.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

3.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #231 within Balaclavas. It carries 6,648 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#231in Balaclavas

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

6,648per listing

Listings tracked

68

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months