Eye of Horus
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.75avg listing price — sweet spot $15–$100
Price range
Great$6.70–$55.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,684.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 123K searches
Is eye of horus profitable on Amazon?
According to Flapen's Amazon United States niche tracking, eye of horus is a $36K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
eye of horus market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $42K–$52K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #11,329
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 89%
- Out of stock
- 16.8%
- Avg brand age
- 45 months
- Avg seller age
- 175 days
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
21
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
48%
Top 20: 84%
Open market
27%
- Horus X29%
- GoldChic14%
- YILUOCD9%
- EUEAVAN9%
- PROSTEEL7%
- Pencros6%
eye of horus demand & seasonality
Weekly Amazon search volume, last 66 weeks — -5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top eye of horus search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- eye of horus necklace32K/yr
- eye of horus29K/yr
- horus x10K/yr
- eye of ra necklace8K/yr
- horus10K/yr
- horus x blue light glasses9K/yr
- eye of horus pendant7K/yr
- eye of ra8K/yr
- eye of horus jewelry5K/yr
- ojo de horus5K/yr
Top eye of horus products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horus X Blue Light Glasses Men Women | Blue Light Blocking Glasses for Screen Anti-Fatigue Eye Migraine | Gaming Amber V3
Horus X$35.474.4★17,313 rev
Eye Of Horus Pendants Gold Africa Map Necklaces Protection Jewelry Stainless Steel Egyptian Religion Necklace For Men Women Jewelry Gift
GoldChic$15.644.6★880 rev
EUEAVAN Ankh Cross Eye of Horus Gemstone Necklace Key of Life Scarab Pendant Egyptian Goddess Isis Necklace Ancient Egyptian Protection Amulet Religious Jewelry for Women Men (gold)
EUEAVAN$9.774.4★68 rev
YILUOCD Stainless Steel Egypt Eye of Horus Ring Egyptian Ankh Cross Ring for Women Protection Amulet Egyptian Jewelry (Gold 9)
YILUOCD$6.794.3★121 rev
Horus X Blue Light Glasses Men Women | Blue Light Blocking Glasses for Screen Anti-Fatigue Eye Migraine | Gaming Clear
Horus X$34.684.4★17,313 rev
Newest
by launch date
Baydurcan Eye of Horus Necklace Ankh Necklace Egyptian Jewelry for Women
Baydurcan$10.2086 rev
MUNORIAY Eye of Horus Ankh Cross Necklace for Women 18K Plated Gold Dainty Ancient Egyptian Religious Symbol Eye of Ra Key of Life Pendant Y Necklaces Protection Amulet Jewelry
MUNORIAY$11.822 rev
NIGHTCRUZ Eye of Horus Necklace Ancient Egyptian Hieroglyphic Ideograph Amulet for Men Women (Silver)
NIGHTCRUZ$9.8827 rev
HZMAN Ancient Egyptian Symbol Necklace for Men Women Stainless Steel Retro Eye of Horus Pyramid Coptic Ankh Cross Anubis Round Pendant Necklace
HZMAN$15.5299 rev
3Pack Set Eye of Horus Pendant Chain Necklace for Men Women Stainless Steel Ancient Egyptian Men Necklaces Titanium Steel Black Gold Silver Egyptian Eye of Ra Horus Pendant Charm Protection Amulet Necklace Jewelry for Men Women
xuanhang$13.1916 rev
Trending
90-day click momentum
Mens Black Eye of Horus Rings Egyptian Spiritual Jewelry Protection Ankh Cross Ring Size 9
PROSTEEL$20.904.5★
Black Ancient Egypt Pharaoh Eyes of Horus Rings For Men Size 13 Stainless Steel Eye of Ra Ring Protection Jewelry
GoldChic$14.484.5★
YILUOCD Stainless Steel Egypt Eye of Horus Ring Egyptian Ankh Cross Ring for Women Protection Amulet Egyptian Jewelry (Gold 9)
YILUOCD$6.794.3★
PROSTEEL Eye of Horus Ring Amulet Egyptian Jewelry Stainless Steel Knuckle Finger Rings for Men Size 9
PROSTEEL$20.264.5★
MUNORIAY Eye of Horus Ankh Cross Necklace for Women 18K Plated Gold Dainty Ancient Egyptian Religious Symbol Eye of Ra Key of Life Pendant Y Necklaces Protection Amulet Jewelry
MUNORIAY$11.824.5★
What reviews say buyers love and hate about eye of horus
What buyers praise and complain about, mined from review topics.What buyers love
“It's well-made”
“Theyre very comfortable”
“They fit my face well. larger, rounder face”
“money well spent”
“Also the color is just right”
“Beautifully designed With Beautiful detail”
“it doesnt lose shape either”
“Looks great and the loop on the pendant is big enough for me to put it on my Cuban link chain which looks much better”
“Easy on the eyes”
“Good quality and lightweight”
What buyers complain about
“Never wore it cause i didnt realize how big it was especially the chain”
“Broke”
“the quality of construction is terrible”
“Waste of money”
“Blocks all the blue”
“Cheap plastic around glass”
“Hard to clean”
“very fragile”
“Cheap chain”
“make them uncomfortable after a while”
Top return reasons
Common eye of horus questions
- Is eye of horus profitable to sell on Amazon United States?
- The niche generates $36K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the eye of horus niche?
- 19 brands and 21 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in eye of horus?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.1%.
- When does demand for eye of horus peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the eye of horus niche?
- Listings span $6.70–$55.58; the average listing price is $20.75 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.