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Expecting Mothers Day Gifts

Maybe

Search demand grew +703.9% this quarter. But the products selling today already average 4.7★, so Expecting Mothers Day Gifts is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +17 vs the category median of 45
Market size
$95K/yr285K searches / yr
90-day growth
+703.9%search demand this quarter
Competition
36%top-5 click share · 41 brands · 113 sellers

Flapen Score

Expecting Mothers Day Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Expecting Mothers Day Gifts is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Expecting Mothers Day Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Expecting Mothers Day Gifts 285K times last year and spent an estimated $95K. The top 5 brands take 36% of clicks. Demand peaks in May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +703.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
+703.9%
Conversion, latest week
1.9%
Market size, estimated
$95Ka year
Peak month
May129.0× the quietest month
Top search term
mom to be mothers day gifts43K searches a year

02 · Price

A sale here is worth $17.45.

Listings sell for $17.45 on average, from $4.70 to $43.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.45 that is $2K to $4K a year per listing.

Average price
$17.45inside the $15 to $100 sweet spot
Price range
$4.70–$43.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #8,211 within Socks & Hosiery. It carries 2,640 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#8,211in Socks & Hosiery
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,640per listing
Listings tracked
47

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Expecting Mothers Day Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

113

Top-5 brand share

36%

Top 20: 78%

Top-5 click share

36%

Top 20: 74%

Open market

59%

  • Brand 113%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Expecting Mothers Day Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 129.0×

Search terms

Top Expecting Mothers Day Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mom to be mothers day gifts43K/yr
  • expecting mothers day gifts31K/yr
  • mother to be mothers day gifts29K/yr
  • pregnant mothers day gift21K/yr
  • mothers day gift for expecting mom19K/yr
  • mothers day gifts for expecting moms11K/yr
  • mothers day gifts for pregnant mom10K/yr
  • mothers day gifts for mom to be9K/yr
  • expectant mother mothers day gifts7K/yr
  • pregnant mom mothers day gift7K/yr

Reviews and returns

What reviews say buyers love and hate about Expecting Mothers Day Gifts

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Size-Overall”
1.8%of orders come back
“so big”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Expecting Mothers Day Gifts questions

Answered from the same tracked data.