Expectant Dad Gifts
MaybeSearch demand grew +731.0% this quarter. But shoppers spend an estimated $5K a year here, so Expectant Dad Gifts is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 4555
- Market size
- $5K/yr17K searches / yr
- 90-day growth
- +731.0%search demand this quarter
- Competition
- 54%top-5 click share · 22 brands · 24 sellers
Flapen Score
Expectant Dad Gifts against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Expectant Dad Gifts is stronger. Inside it, weaker.
Market
The Expectant Dad Gifts market on Amazon at a glance
Shoppers on Amazon United States searched for Expectant Dad Gifts 17K times last year and spent an estimated $5K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +731.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +731.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $5Ka year
- Peak month
- June30.4× the quietest month
- Top search term
- fathers day gift for expecting dad8K searches a year
02 · Price
A sale here is worth $14.03.
Listings sell for $14.03 on average, from $4.68 to $35.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $14.03 that is $0 to $1K a year per listing.
- Average price
- $14.03under the $15 to $100 sweet spot
- Price range
- $4.68–$35.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #10,850 within Baseball Caps. It carries 202 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #10,850in Baseball Caps
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 202per listing
- Listings tracked
- 26
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Expectant Dad Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
24
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
54%
Top 20: 93%
Open market
36%
- Brand 119%
- Brand 214%
- Brand 313%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Expectant Dad Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 30.4×
Reviews and returns
What reviews say buyers love and hate about Expectant Dad Gifts
We read the reviews and the return reasons for every product selling here.
“Poor quality items-cap cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Expectant Dad Gifts questions
Answered from the same tracked data.