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Expectant Dad Gifts

Maybe

Search demand grew +731.0% this quarter. But shoppers spend an estimated $5K a year here, so Expectant Dad Gifts is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$5K/yr17K searches / yr
90-day growth
+731.0%search demand this quarter
Competition
54%top-5 click share · 22 brands · 24 sellers

Flapen Score

Expectant Dad Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Expectant Dad Gifts is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Expectant Dad Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Expectant Dad Gifts 17K times last year and spent an estimated $5K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +731.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+731.0%
Conversion, latest week
1.9%
Market size, estimated
$5Ka year
Peak month
June30.4× the quietest month
Top search term
fathers day gift for expecting dad8K searches a year

02 · Price

A sale here is worth $14.03.

Listings sell for $14.03 on average, from $4.68 to $35.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $14.03 that is $0 to $1K a year per listing.

Average price
$14.03under the $15 to $100 sweet spot
Price range
$4.68–$35.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #10,850 within Baseball Caps. It carries 202 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#10,850in Baseball Caps
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
202per listing
Listings tracked
26

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
26 months

Products

Top Expectant Dad Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$228$455$683$910101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

24

Est. top-5 brand share

59%

Top 20: 98%

Est. top-5 click share

54%

Top 20: 93%

Open market

36%

  • Vitiryha19%
  • Smithtuy14%
  • SOCKJAR13%
  • Bestmelo7%
  • LAMCEPLU5%
  • ZAGKOO5%

Demand

Expectant Dad Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 30.4×

Reviews and returns

What reviews say buyers love and hate about Expectant Dad Gifts

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Poor quality items-cap cheap”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Expectant Dad Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data