Exofficio Womens Underwear

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months

285K

Growth, 90 days vs prior 90

+43.1%

Conversion, latest week

1.4%

Market size, estimated

$131Ka year

Peak month

June2.8× the quietest month

Top search term

merino wool underwear women108K searches a year

Listings sell for $34.08 on average, from $14.76 to $80.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $34.08 that is $0 to $3K a year per listing.

Average price

$34.08inside the $15 to $100 sweet spot

Price range

$14.76–$80.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #5,730 within Lingerie. It carries 1,670 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

11.0%

Average rank

#5,730in Lingerie

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,670per listing

Listings tracked

107

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months