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Evil Queen Crown

Fail

Shoppers spend an estimated $20K a year here, so Evil Queen Crown is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$20K/yr62K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
65%top-5 click share · 15 brands · 27 sellers

Flapen Score

Evil Queen Crown against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Evil Queen Crown is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evil Queen Crown market on Amazon at a glance

Shoppers on Amazon United States searched for Evil Queen Crown 62K times last year and spent an estimated $20K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
2.5%
Market size, estimated
$20Ka year
Peak month
October16.0× the quietest month
Top search term
evil queen crown33K searches a year

02 · Price

A sale here is worth $13.01.

Listings sell for $13.01 on average, from $6.46 to $29.08. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $13.01 that is $0 to $1K a year per listing.

Average price
$13.01under the $15 to $100 sweet spot
Price range
$6.46–$29.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #2,000 within Headwear. It carries 1,564 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
12.2%
Average rank
#2,000in Headwear
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,564per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Evil Queen Crown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

25%

  • Brand 131%
  • Brand 217%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Evil Queen Crown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 16.0×

Search terms

Top Evil Queen Crown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evil queen crown33K/yr
  • evil queen accessories20K/yr
  • evil crown5K/yr
  • evil queen headpiece4K/yr

Reviews and returns

What reviews say buyers love and hate about Evil Queen Crown

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
7.4%of orders come back
“Cheap”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Evil Queen Crown questions

Answered from the same tracked data.