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Evil Eye Robe

Fail

Shoppers spend an estimated $14K a year here, so Evil Eye Robe is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$14K/yr56K searches / yr
90-day growth
+36.0%search demand this quarter
Competition
44%top-5 click share · 13 brands · 15 sellers

Flapen Score

Evil Eye Robe against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Evil Eye Robe is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evil Eye Robe market on Amazon at a glance

Shoppers on Amazon United States searched for Evil Eye Robe 56K times last year and spent an estimated $14K. The top 5 brands take 80% of clicks. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
0.4%
Market size, estimated
$14Ka year
Peak month
July1.9× the quietest month
Top search term
evil eye robe36K searches a year

02 · Price

A sale here is worth $56.29.

Listings sell for $56.29 on average, from $16.54 to $90.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $56.29 that is $0 to $6K a year per listing.

Average price
$56.29inside the $15 to $100 sweet spot
Price range
$16.54–$90.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
9.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,540 within Sleep & Lounge. It carries 257 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
77%
Out of stock, average day
4.7%
Average rank
#1,540in Sleep & Lounge
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
257per listing
Listings tracked
31

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Evil Eye Robe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

14%

  • Brand 126%
  • Brand 220%
  • Brand 319%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 14%)

Demand

Evil Eye Robe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Evil Eye Robe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evil eye robe36K/yr
  • evil eye robe for women16K/yr
  • evil eye kimono4K/yr

Reviews and returns

What reviews say buyers love and hate about Evil Eye Robe

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
9.5%of orders come back
“And sizing is odd”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Evil Eye Robe questions

Answered from the same tracked data.