Is evil eye robe profitable to sell on Amazon United States?

The niche generates $14K/yr across 31 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is +36.0%. Flapen's verdict: Skip it (47/100).

How competitive is the evil eye robe niche?

13 brands and 15 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in evil eye robe?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 9.5% — above our launch gate.

When does demand for evil eye robe peak?

Demand peaks in Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the evil eye robe niche?

Listings span $16.54–$90.01; the average listing price is $56.29 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.

Evil Eye Robe

Skip it

A small market ($14K/yr) — this niche doesn't clear our bar today.

Price range

Incredible$16.54–$90.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$56.29

avg listing price — sweet spot $15–$100

Review moat

Great256.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Good+36.0%

90-day search growth — must beat 0% to launch

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Returns

Bad9.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$14K

$14K/yr · 56K searches

Signals Low Review Barrier High Returns High Price

Is evil eye robe profitable on Amazon?

According to Flapen's Amazon United States niche tracking, evil eye robe is a $14K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

evil eye robe market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $14K–$28K; units × avg price
Conversion rate: 0.4%
Avg BSR: #1,540
Page quality: 0%
Prime: 77%
Sponsored: 90%
Out of stock: 4.7%
Avg brand age: 38 months
Avg seller age: 169 days

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

14%

muslin babies26%
Bodho20%
CYC Atelier19%
Ekouaer9%
SECEL7%
StandAwt6%
Open — no brand owns it (7 brands, 14%)

evil eye robe demand & seasonality

Weekly Amazon search volume, last 96 weeks — +36.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.9×

Open Trend

Top evil eye robe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

evil eye robe36K/yr +35.4%0.6% conv.
evil eye robe for women16K/yr +30.4%0.5% conv.
evil eye kimono4K/yr +61.6%0.5% conv.

All search terms

Top evil eye robe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handmade Evil Eye Kimono - Women Beach Cover Up - Festival Bohemian Robe - Boho Cotton Cardigan - Dressing Gown (Gold Eyes)

muslin babies$82.624.4★104 rev

Bodho Handmade Evil Eye Boho Festival Kimono Boho Beachwear Beachwear Cover Up Ethnic Kimono Evil Eye Robe

Bodho$66.854.4★40 rev

Handmade Evil Eye Kimono - Women Beach Cover Up - Festival Bohemian Robe - Boho Cotton Cardigan - Dressing Gown (Pink Eyes)

muslin babies$81.794.4★104 rev

CYC Atelier 100% Turkish Cotton Evil Eye Kimono Robe Hand Printed Caftan Beach Cover Up Boho Festival Kimono for Women (US Alpha One Size Regular Regular Black)

CYC Atelier$74.714.5★15 rev

CYC Atelier 100% Turkish Cotton Evil Eye Kimono Robe Hand Printed Caftan Beach Cover Up Boho Festival Kimono for Women (US Alpha One Size Regular Regular Royal Blue)

CYC Atelier$74.844.5★15 rev

Newest

by launch date

Flanika Womens Cotton Muslin Kimono Robe Boho Evil Eye Hand-Printed Bathrobe with Fringe Lightweight Spa Robe Beach Cover Up (US Alpha One Size Regular Regular Beige)

Flanika$69.880 rev

4mo ago

StandAwt Viscose from Bamboo Womens Robe Long with Pockets (US Alpha Large X-Large Regular Regular Evil Eye White)

StandAwt$40.0121 rev

6mo ago

StandAwt Viscose from Bamboo Womens Robe Long with Pockets (US Alpha Small Medium Regular Regular Evil Eye White)

StandAwt$40.1721 rev

6mo ago

Ekouaer Women Kimono Robes Full Length Knit Bathrobe Lightweight Soft Sleepwear V-neck Casual Ladies Loungewear White - Evil Eye Medium

Ekouaer$28.281,947 rev

7mo ago

Ekouaer Women Kimono Robes Full Length Knit Bathrobe Lightweight Soft Sleepwear V-neck Casual Ladies Loungewear White - Evil Eye X-Large

Ekouaer$25.421,947 rev

7mo ago

What reviews say buyers love and hate about evil eye robe

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Its incredibly well made”

Soft Feel15%

“silky material with a bright pattern”

Comfort-Overall14%

“comfortable”

Weight Light8%

“Not heavy like you will be overheating”

Pockets/Compartments7%

“has deep pockets”

Size-Overall4%

“The fit is great too”

Value For Money4%

“this is worth every penny”

Material Quality4%

“Its 100% cotton, and comfortable”

Design-Overall3%

“cute design”

Weight Heavy3%

“Its heavy enough for a little added coverage while hopping in”

What buyers complain about

Size-Overall16%

“And sizing is odd”

Advertised Vs Actual Product14%

“Not appropriate description”

Color7%

“The color of this green robe is not as bright as it shows in the picture”

Waist Fit5%

“Cinched waist”

Pockets/Compartments4%

“I wish it had pockets”

Strength3%

“I was expecting a very flimsy gauzy type”

Value For Money3%

“Not worth the cost”

Quality-Overall3%

“Cheap”

Material Quality3%

“The material isnt muslin its cheap”

Thickness2%

“quite thin at 59”

Top return reasons

Size-Overall31%

Material Quality11%

Sleeve Fit8%

Color7%

Advertised Vs Actual Product6%

Length6%

Thin4%

Width3%