Is evil eye ring profitable to sell on Amazon United States?

The niche generates $72K/yr across 72 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the evil eye ring niche?

39 brands and 42 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in evil eye ring?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.0%.

When does demand for evil eye ring peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the evil eye ring niche?

Listings span $6.45–$209.90; the average listing price is $18.69 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.

Evil Eye Ring

Worth a look

Shows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Competition

Great25%

top-5 click share — an open shelf

Review moat

Great250.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.69

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Price range

Okay$6.45–$209.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Market size

Bad$72K

$72K/yr · 416K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

Is evil eye ring profitable on Amazon?

According to Flapen's Amazon United States niche tracking, evil eye ring is a $72K/yr Amazon United States market (416K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

evil eye ring market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $56K–$75K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,764
Page quality: 0%
Prime: 94%
Sponsored: 82%
Out of stock: 4.7%
Avg brand age: 40 months
Avg seller age: 181 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

25%

Top 20: 63%

Open market

39%

Ello Elli14%
LuckyAmor13%
NARMO10%
Vectoflux9%
Esbbela8%
BISAER7%

evil eye ring demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top evil eye ring search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

evil eye ring257K/yr -9.5%0.4% conv.
eye ring35K/yr -11.0%0.1% conv.
evil eye rings for women31K/yr -13.3%0.4% conv.
evil eye rings13K/yr +15.9%0.4% conv.
gold evil eye ring14K/yr +1.1%0.3% conv.
evil eye ring gold13K/yr -2.9%0.4% conv.
hamsa ring10K/yr +0.4%0.1% conv.
sterling silver evil eye ring9K/yr -23.3%0.4% conv.
eye rings9K/yr -6.3%0.1% conv.
evil eye ring silver7K/yr -13.7%0.4% conv.

All search terms

Top evil eye ring products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ello Elli 1.5mm Stainless-Steel Evil Eye Ring (6)

Ello Elli$16.974.6★256 rev

Vectoflux 925 Sterling Silver Rings for Women | Elegant Dainty Hoop & Band Rings with 5A Cubic Zirconia | Daily Wear Jewelry with Gift Bag (Sizes 6-9) - Evil Eye Ring

Vectoflux$11.683.8★193 rev

BISAER 925 Sterling Silver Evil Eye Rings For Women Dainty Statement Ring

BISAER$15.693.9★676 rev

Esbbela Evil Eye Ring for Women 14K Yellow Gold Plated Evil Eye Eternity Band Cubic Zirconia Braided Engagement Promise Statement Ring Jewelry Blue Eye Size 9

Esbbela$9.734.4★386 rev

Evil Eye Fidget Ring for Women - 18K Gold Plated Stainless Steel Spinner Rings for Anxiety Relief Ojo Turco Ring Luck Amulet Turkish Faith Protection Stackable Jewelry Gift for Women Men (Gold 6)

LuckyAmor$11.654.4★293 rev

Newest

by launch date

YellovEvey Evil Eye Fidget Ring for Women - Anxiety Relief Spinner Jewelry 18K Gold Plated Stainless Steel Turkish Ojo Turco Protection Rings Gift for Adults (Gold 7)

YellovEvey$12.36124 rev

9mo ago

Hapour 925 Sterling Silver Ring for Women Hamsa Evil Eye Ring with CZ Stones Hand of Fatima Eternity Rings Unique Statement Band Size 8

Hapour$13.2559 rev

11mo ago

Hapour 925 Sterling Silver Ring for Women Hamsa Evil Eye Ring with CZ Stones Hand of Fatima Eternity Rings Unique Statement Band Size 9

Hapour$13.3659 rev

11mo ago

Evil Eye Fidget Ring for Women - 18K Gold Plated Stainless Steel Spinner Rings for Anxiety Relief Ojo Turco Ring Luck Amulet Turkish Faith Protection Stackable Jewelry Gift for Women Men (Gold 6)

LuckyAmor$11.65293 rev

1y ago

Evil Eye Fidget Ring for Women - 18K Gold Plated Stainless Steel Spinner Rings for Anxiety Relief Ojo Turco Ring Luck Amulet Turkish Faith Protection Stackable Jewelry Gift for Women Men (Gold 7)

LuckyAmor$11.52293 rev

1y ago

What reviews say buyers love and hate about evil eye ring

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Very well made”

Size-Overall13%

“The fit is accurate”

Advertised Vs Actual Product11%

“As shown”

Design-Overall6%

“These designs are great”

Durability6%

“Seems durable”

Comfort-Overall5%

“Comfortable fit”

Value For Money4%

“Worth the price”

Metal Authenticity3%

“The gold finish compliments”

Ease Of Use3%

“Easy to use”

Strength3%

“it sturdy”

What buyers complain about

Quality-Overall16%

“Cheap”

Size-Overall13%

“Smaller than expected”

Durability11%

“Will not last”

Metal Authenticity11%

“It is not solid gold”

Color9%

“It will turn your finger green”

Thickness5%

“still a bit tight on the thicker ones”

Material Quality5%

“I don't know what material this is made from”

Advertised Vs Actual Product4%

“This is false advertising”

Precious Gemstone3%

“Diamond fell out second day”

Strength3%

“not sturdy and tarnishes”

Top return reasons

Size-Overall59%

Chain/Key Quality6%

Metal Authenticity5%

Durability5%

Advertised Vs Actual Product4%

Color4%

Quality-Overall3%

Defective Material/Parts3%

Wrong Dimensions2%

Functionality-Overall1%

Common evil eye ring questions

Is evil eye ring profitable to sell on Amazon United States?: The niche generates $72K/yr across 72 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the evil eye ring niche?: 39 brands and 42 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in evil eye ring?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.0%.
When does demand for evil eye ring peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the evil eye ring niche?: Listings span $6.45–$209.90; the average listing price is $18.69 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.