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Evil Eye Ring

Maybe

The top 5 products take only 25% of clicks. But buyers convert on only 0.9% of searches, so Evil Eye Ring is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$72K/yr416K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
25%top-5 click share · 39 brands · 42 sellers

Flapen Score

Evil Eye Ring against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Evil Eye Ring is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evil Eye Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Evil Eye Ring 416K times last year and spent an estimated $72K. The top 5 brands take 54% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
416K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
0.9%
Market size, estimated
$72Ka year
Peak month
August1.2× the quietest month
Top search term
evil eye ring257K searches a year

02 · Price

A sale here is worth $18.69.

Listings sell for $18.69 on average, from $6.45 to $209.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.69 that is $0 to $2K a year per listing.

Average price
$18.69inside the $15 to $100 sweet spot
Price range
$6.45–$209.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,764 within Rings. It carries 251 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
4.7%
Average rank
#1,764in Rings
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
251per listing
Listings tracked
72

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Evil Eye Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

42

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

25%

Top 20: 63%

Open market

39%

  • Brand 114%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Evil Eye Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Evil Eye Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evil eye ring257K/yr
  • eye ring35K/yr
  • evil eye rings for women31K/yr
  • evil eye rings13K/yr
  • gold evil eye ring14K/yr
  • evil eye ring gold13K/yr
  • hamsa ring10K/yr
  • sterling silver evil eye ring9K/yr
  • eye rings9K/yr
  • evil eye ring silver7K/yr

Reviews and returns

What reviews say buyers love and hate about Evil Eye Ring

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Cheap”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Evil Eye Ring questions

Answered from the same tracked data.