Evil Eye Necklace

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $451K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+6.9%

Conversion, latest week

2.1%

Market size, estimated

$451Ka year

Peak month

August1.3× the quietest month

Top search term

evil eye necklace645K searches a year

Listings sell for $18.11 on average, from $3.94 to $82.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $18.11 that is $5K to $9K a year per listing.

Average price

$18.11inside the $15 to $100 sweet spot

Price range

$3.94–$82.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

3.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #4,185 within Pendant Necklaces. It carries 1,366 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#4,185in Pendant Necklaces

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,366per listing

Listings tracked

78

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months