Evil Eye Necklace
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Price range
Great$3.94–$82.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.11avg listing price — sweet spot $15–$100
Market size
Good$451K$451K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,365.68avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Is evil eye necklace profitable on Amazon?
According to Flapen's Amazon United States niche tracking, evil eye necklace is a $451K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
evil eye necklace market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $362K–$453K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #4,185
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 2.8%
- Avg brand age
- 37 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
70
Top-5 brand share
44%
Top 20: 81%
Top-5 click share
26%
Top 20: 61%
Open market
52%
- Barzel17%
- Ieftop9%
- Baydurcan7%
- MEVECCO6%
- PPJew5%
- Long tiantian4%
evil eye necklace demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top evil eye necklace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- evil eye necklace645K/yr
- hamsa necklace67K/yr
- hamsa62K/yr
- evil eye pendant49K/yr
- evil eye necklace gold36K/yr
- evil eye necklace silver36K/yr
- gold evil eye necklace30K/yr
- silver evil eye necklace20K/yr
- eye necklace25K/yr
- evil eye necklace for women29K/yr
Top evil eye necklace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baydurcan Dainty Evil Eye Necklace and Hamsa Necklace Turkish Blue Eye Hand Pendant Necklace 3pcs Lucky Protection Jewelry Gift for Women Teenagers
Baydurcan$10.014.4★1,544 rev
Ieftop 14K Gold Plated Evil Eye Necklace Blue Eyes Amulet Pendant Necklace Turkish Blue Lucky Protection Jewelry Adjustable Delicate Evil Eye Gift for Women
Ieftop$11.614.3★784 rev
Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 20)
Barzel$21.684.6★2,136 rev
Barzel 18K Gold Plated Crystal Evil Eye Hamsa Pendant Necklace for Women (18)
Barzel$22.564.5★240 rev
Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 18)
Barzel$21.684.6★2,136 rev
Newest
by launch date
MEVECCO Evil Eye Choker Necklace for Women 18k Gold Plated Black Shell Zircon Evil Eye Protection Spike Charm Pendant Necklace Hypoallergenic Handmade Lucky Jewelry for Her Gifts
MEVECCO$14.0621 rev
SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)
SAELACY$6.0022 rev
Lcbulu Dainty 14K Gold Plated Evil Eye Necklace for Women - Delicate CZ Diamond Choker Pendant Necklace Jewelry Gift (Evil Eye Necklace)
Lcbulu$6.7828 rev
Plenky Evil Eye Necklace-14K Gold Plated Evil Eye Necklace for Women Gold Evil Eye Necklace Dainty Simple Jewelry for Women Gift
Plenky$13.0032 rev
LLWOM Evil Eye Necklace-14K Gold Plated Evil Eye Necklace For Women Gold Evil Eye Necklace Blue White CZ Diamond Round Evil Eye Pendant Necklace
LLWOM$11.9952 rev
Trending
90-day click momentumSAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)
SAELACY$6.004.2★
Barzel 18K Gold Plated Crystal Evil Eye Hamsa Pendant Necklace for Women (18)
Barzel$22.564.5★
Barzel 18K Gold Plated Crystal Evil Eye Hamsa Pendant Necklace for Women (24)
Barzel$22.824.5★
Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 20)
Barzel$21.684.6★
MEVECCO Evil Eye Choker Necklace for Women 18k Gold Plated Black Shell Zircon Evil Eye Protection Spike Charm Pendant Necklace Hypoallergenic Handmade Lucky Jewelry for Her Gifts
MEVECCO$14.065.0★
What reviews say buyers love and hate about evil eye necklace
What buyers praise and complain about, mined from review topics.What buyers love
“I was super impressed with the quality considering how affordable it is”
“The color is brilliant”
“It is exactly what it showed”
“The fit is accurate”
“i love this chain it beautiful in person”
“Great value”
“durable”
“looks so bright”
“Sturdy”
“Gift”
What buyers complain about
“Broke quickly”
“Bigger than expected”
“Not a well made product”
“Chain isnt great”
“Made of plastic”
“Turned green”
“It's expensive for me”
“Good necklace, stone seems fake though”
“Broke out in rash”
“cord was in several pieces”
Top return reasons
Common evil eye necklace questions
- Is evil eye necklace profitable to sell on Amazon United States?
- The niche generates $451K/yr across 78 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the evil eye necklace niche?
- 49 brands and 70 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in evil eye necklace?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.2%.
- When does demand for evil eye necklace peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the evil eye necklace niche?
- Listings span $3.94–$82.44; the average listing price is $18.11 (sweet spot $15–$100). The average incumbent carries 1,366 reviews — the moat a new listing must climb.