Is evil eye keychain profitable to sell on Amazon United States?

The niche generates $51K/yr across 25 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (46/100).

How competitive is the evil eye keychain niche?

17 brands and 20 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in evil eye keychain?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.

When does demand for evil eye keychain peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the evil eye keychain niche?

Listings span $4.91–$35.51; the average listing price is $8.39 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.

Evil Eye Keychain

Skip it

A small market ($51K/yr) — this niche doesn't clear our bar today.

Review moat

Great140.36

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Good$4.91–$35.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$8.39

avg listing price — sweet spot $15–$100

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Market size

Bad$51K

$51K/yr · 230K searches

Is evil eye keychain profitable on Amazon?

According to Flapen's Amazon United States niche tracking, evil eye keychain is a $51K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

evil eye keychain market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 2.6%
Avg BSR: #6,492
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 8.7%
Avg brand age: 30 months
Avg seller age: 186 days

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

27%

Chuangdi29%
Jasimkiss24%
BCS6%
Pithayla5%
Fukaisu5%
Dinaauto4%

evil eye keychain demand & seasonality

Weekly Amazon search volume, last 56 weeks — -7.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top evil eye keychain search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

evil eye keychain118K/yr -9.9%2.5% conv.
evil eye bag charm41K/yr +3.9%1.1% conv.
evil eye charms for jewelry making14K/yr +14.8%0.0% conv.
evil eye key chain12K/yr +27.0%2.8% conv.
evil eye purse charm10K/yr -22.6%1.3% conv.
evil eye keychain for women11K/yr -27.9%2.0% conv.
eye charms7K/yr +24.9%0.0% conv.
eye charm6K/yr -21.2%0.0% conv.
evil eye keychains4K/yr +5.1%1.1% conv.
evil eye charms for bracelets8K/yr -73.4%0.0% conv.

All search terms

Top evil eye keychain products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chuangdi 20 Pcs Evil Eye Keychain Turkish Evil Eye Bag Charms Blue Keyring Good Luck Greece Keychain Gift for Employee Worker(1 Inches)

Chuangdi$12.214.7★906 rev

Pithayla Evil Eye Initial Keychain for Women Cute Tassel Letter Bag Charms for Purse Backpack Key Chain Accessories

Pithayla$7.884.5★20 rev

Jasimkiss Colourful Evil Eye Keychains Bag Purse Key Rings Good Luck Amulet protection Charms for Women Men (Black+Blue)

Jasimkiss$4.974.1★131 rev

Jasimkiss Evil Eye Keychains Sweat-heart Keychains Protection Charm for Women Men Car Key Ring Bag Purse Accessories (Deep-Blue)

Jasimkiss$4.964.3★539 rev

Fukaisu Evil Eye Keychain Crystal Keychain Good Luck Keychains Evil Eye Key Chain with Card Relaxation Gift Fit Women Inspirational Keychains for Friend Family Member Coworkers

Fukaisu$5.614.5★60 rev

Newest

by launch date

MAZVYLF 120pcs Evil Eye Charms for Jewelry Making 6mm Double-Sided Turkish Evil Eye Charm Colorful Round Charms for Bracelets Necklaces Earrings & DIY Crafts (6 Colors)

MAZVYLF$8.8026 rev

3mo ago

DRESSOLE Protection Evil Eye Keychain Handmade Healing Crystal Charms for Bag Keys or Car Spiritual Gift for Women & Men (DRS03-Keychain-Evil Eye)

DRESSOLE$8.352 rev

8mo ago

SORGERLY Evil Eye Bag Charm Keychains - Cute Purse Handbag Backpack Accessories - Protection Luck Gifts for Women Men

SORGERLY$9.745 rev

8mo ago

SKIRIFLA Evil Eye Hanging Keychain Phone Charms Strap Evil Eye Jewelry Decor for Bag Phone Lanyard Healing Crystals Triple Threat Protection Tiger Eyes Keychain for Women (Black)

SKIRIFLA$9.3333 rev

9mo ago

Pithayla Evil Eye Initial Keychain for Women Cute Tassel Letter Bag Charms for Purse Backpack Key Chain Accessories

Pithayla$7.8820 rev

9mo ago

What reviews say buyers love and hate about evil eye keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Chain/Key Quality25%

“I loved this key chain”

Quality-Overall14%

“Feels well made”

Size-Overall11%

“Fit perfect”

Gifting Purpose8%

“Cute gift”

Color6%

“Bright colors”

Advertised Vs Actual Product6%

“This is great comes just as advertised”

Value For Money4%

“Good price point”

Design-Overall4%

“The design itself is nice”

Ease Of Use3%

“Perfect size and easy to use”

Weight Light2%

“Lightweight”

What buyers complain about

Size-Overall31%

“Waited a week for this tiny thing”

Durability25%

“Broken”

Quality-Overall13%

“Not well made”

Value For Money5%

“Not worth it”

Material Quality3%

“Very cheap material”

Chain/Key Quality3%

“It broke as soon as I put it on the keychain”

Strength3%

“clasp weak”

Color3%

“Not worth it, so small and the blue tone is lighter”

Advertised Vs Actual Product2%

“looked a bit different from the picture”

Precious Gemstone1%

“The diamonds came off within a week”

Top return reasons

Size-Overall52%

Chain/Key Quality12%

Color9%

Durability5%

Advertised Vs Actual Product4%

Quality-Overall4%

Defective Material/Parts3%

Material Quality2%

Fastener Quality2%

Value For Money1%

Common evil eye keychain questions

Is evil eye keychain profitable to sell on Amazon United States?: The niche generates $51K/yr across 25 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (46/100).
How competitive is the evil eye keychain niche?: 17 brands and 20 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in evil eye keychain?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.
When does demand for evil eye keychain peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the evil eye keychain niche?: Listings span $4.91–$35.51; the average listing price is $8.39 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.