Evil Eye Keychain

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

230K

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

2.6%

Market size, estimated

$51Ka year

Peak month

December1.5× the quietest month

Top search term

evil eye keychain118K searches a year

Listings sell for $8.39 on average, from $4.91 to $35.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $8.39 that is $0 to $839 a year per listing.

Average price

$8.39under the $15 to $100 sweet spot

Price range

$4.91–$35.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$839

Returns

1.8%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #6,492 within Keyrings, Keychains & Charms. It carries 140 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

8.7%

Average rank

#6,492in Keyrings, Keychains & Charms

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

140per listing

Listings tracked

25

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months