Evil Eye Earrings
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.02avg listing price — sweet spot $15–$100
Price range
Great$12.80–$38.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good709.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 199K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
Is evil eye earrings profitable on Amazon?
According to Flapen's Amazon United States niche tracking, evil eye earrings is a $95K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
evil eye earrings market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $66K–$88K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #2,204
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 4.2%
- Avg brand age
- 36 months
- Avg seller age
- 187 days
Competition: brands, sellers & click share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
11
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
3%
- Betsey Johnson68%
- Milla8%
- PAVOI7%
- Krfy5%
- PUNKYOUTH4%
- JOGDIAM4%
- Open — no brand owns it (1 brand, 3%)
evil eye earrings demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top evil eye earrings search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- evil eye earrings117K/yr
- evil eye earrings for women40K/yr
- eye earrings16K/yr
- evil eye stud earrings10K/yr
- evil eye earring7K/yr
- evil eye studs4K/yr
- eye earrings for women5K/yr
Top evil eye earrings products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Betsey Johnson Evil Eye Linear Non-Matching Earrings Multi One Size
Betsey Johnson$38.214.6★511 rev
Betsey Johnson Womens Evil Eye Linear Earrings
Betsey Johnson$34.424.6★511 rev
MILLA CZ Gold Stud Earrings & Sterling Silver Stud Earrings - Inspirational Boho Earrings for Women Trendy Indie Jewelry Hippie Jewelry (14k Gold Plated - EVIL EYE)
Milla$19.524.5★188 rev
PAVOI 14K Gold Flat Backs (Evil Eye Yellow Gold)
PAVOI$12.804.4★3,742 rev
KRFY Gold Flat Back Stud Earrings for Women - Small Hypoallergenic 925 Sterling Silver Post Cartilage Earring 14K Gold Plated Dainty Tiny Cubic Zirconia Studs Earrings Helix Piercing Jewelry Stud Earrings for Women
Krfy$13.624.1★75 rev
Newest
by launch date
PUNKYOUTH Gothic Eye Hoop Earrings 925 Silver Post 18G (1 mm) Punk Alternative Statement Jewelry with Guardian & Drip Designs Halloween Witch Rock Gift for Women Men
PUNKYOUTH$30.0910 rev
JOGDIAM Evil Eye Earrings Jewelry for Women Protection Ojo Turco Turkish Jewelry
JOGDIAM$14.2428 rev
KRFY Gold Flat Back Stud Earrings for Women - Small Hypoallergenic 925 Sterling Silver Post Cartilage Earring 14K Gold Plated Dainty Tiny Cubic Zirconia Studs Earrings Helix Piercing Jewelry Stud Earrings for Women
Krfy$13.6275 rev
Betsey Johnson Womens Evil Eye Linear Earrings
Betsey Johnson$34.42511 rev
PAVOI 14K Gold Flat Backs (Evil Eye Yellow Gold)
PAVOI$12.803,742 rev
Trending
90-day click momentumBetsey Johnson Womens Evil Eye Linear Earrings
Betsey Johnson$34.424.6★
PUNKYOUTH Gothic Eye Hoop Earrings 925 Silver Post 18G (1 mm) Punk Alternative Statement Jewelry with Guardian & Drip Designs Halloween Witch Rock Gift for Women Men
PUNKYOUTH$30.094.4★
Betsey Johnson Evil Eye Linear Non-Matching Earrings Multi One Size
Betsey Johnson$38.214.6★
MILLA CZ Gold Stud Earrings & Sterling Silver Stud Earrings - Inspirational Boho Earrings for Women Trendy Indie Jewelry Hippie Jewelry (14k Gold Plated - EVIL EYE)
Milla$19.524.5★
MEVECCO Gold Evil Eye Huggie Hoop Earrings 18K Gold Plated CZ Evil Eye Hoop Earrings Minimalist Handmade Earrings for Women
MEVECCO$13.224.6★
What reviews say buyers love and hate about evil eye earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Super cute earrings not too heavy and lightweight”
“really cute and good quality”
“Looks like the photo”
“Colorful and unique”
“Powerful jewelry”
“Great size”
“Adorable and Comfortable”
“Very well made beautiful earrings”
“Fun and fashionable”
“so far they have not rusted”
What buyers complain about
“was worried they might feel too tight”
“stone fell out on each earring quickly”
“its going to look like junk becuz it is”
“The stones are less sparkly than when I bought them”
“The stones are less sparkly than when I bought them”
“A little hard to insert”
Top return reasons
Common evil eye earrings questions
- Is evil eye earrings profitable to sell on Amazon United States?
- The niche generates $95K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the evil eye earrings niche?
- 7 brands and 11 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in evil eye earrings?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.0%.
- When does demand for evil eye earrings peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the evil eye earrings niche?
- Listings span $12.80–$38.21; the average listing price is $22.02 (sweet spot $15–$100). The average incumbent carries 709 reviews — the moat a new listing must climb.