Is evil eye bracelets for baby profitable to sell on Amazon United States?

The niche generates $56K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (38/100).

How competitive is the evil eye bracelets for baby niche?

10 brands and 10 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in evil eye bracelets for baby?

Top complaints mined from reviews: Durability, Strap/String Quality, Quality-Overall. The return rate is 1.2%.

When does demand for evil eye bracelets for baby peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the evil eye bracelets for baby niche?

Listings span $5.10–$18.18; the average listing price is $10.34 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.

Evil Eye Bracelets for Baby

Skip it

A small market ($56K/yr) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Good517.29

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.34

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Price range

Bad$5.10–$18.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$56K

$56K/yr · 158K searches

Is evil eye bracelets for baby profitable on Amazon?

According to Flapen's Amazon United States niche tracking, evil eye bracelets for baby is a $56K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

evil eye bracelets for baby market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $52K–$62K; units × avg price
Conversion rate: 3.5%
Avg BSR: #301
Page quality: 0%
Prime: 93%
Sponsored: 36%
Out of stock: 0.5%
Avg brand age: 41 months
Avg seller age: 177 days

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

PHITECUS43%
Generic18%
SANTA VISTA10%
Liamlove6%
PPJew6%
Caiyao5%
Open — no brand owns it (4 brands, 12%)

evil eye bracelets for baby demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top evil eye bracelets for baby search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pulsera roja para bebe32K/yr +8.4%1.2% conv.
red bracelet for baby14K/yr +22.5%2.4% conv.
baby red bracelet13K/yr +53.2%2.3% conv.
evil eye bracelets for baby15K/yr +7.9%1.6% conv.
baby evil eye bracelet for infant10K/yr +4.4%1.7% conv.
pulseras rojas para bebes11K/yr -12.6%0.5% conv.
mal de ojo bracelets for baby10K/yr -2.5%1.3% conv.
pulsera roja para bebe recien nacido7K/yr +21.4%1.4% conv.
baby evil eye bracelet8K/yr +25.0%1.3% conv.
evil eye bracelets for kids6K/yr +15.9%1.5% conv.

All search terms

Top evil eye bracelets for baby products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHITECUS Red Bracelet for Babies Baby Girl and Baby boy. Protection Amulet for Children. String for Good Luck and The Evil Eye. Infant Bracelet for Newborn and Kids

PHITECUS$9.134.7★1,039 rev

Bracelet for Baby - Evil Eye Amulet Adjustable Bracelet for Baby (red bracelet 7 knots)

Generic$9.154.7★461 rev

SANTA VISTA Ojo de Venado - Mal de Ojo Bracelet |Hilo Rojo/Red String| (Red Small)

SANTA VISTA$13.544.4★345 rev

PPJew 7 Knots Evil Eye Bracelet Red String Mommy and Me Bracelet Set Protection Amulet for Boys Girls Daughter Christmas Valentines Day Gifts for Mom Women

PPJew$11.864.7★1,048 rev

DAYANEY Red Baby Bracelet as Baby Shower Gifts 7 Knot Red Toddler Bracelet

DAYANEY$9.424.7★715 rev

Newest

by launch date

Liamlove Baby Bracelet Red String Bracelet with Saint Benedict and Evil Eye for the new Family Member Saint Benedict and Evil Eye Bracelet

Liamlove$13.168 rev

8mo ago

DAYANEY Red Baby Bracelet as Baby Shower Gifts 7 Knot Red Toddler Bracelet

DAYANEY$9.42715 rev

10mo ago

Personalized Baby Bracelet for Infant Girls Boys Handmade Adjustable Braided Custom Name Red Bracelet 18K Gold Plated Toddler Bracelets Baby Gifts for First Birthday Baptism Graduation (Red)

SOUVENIQUE$11.9861 rev

1y ago

Red String Bracelet for the baby Evil Eye Genuine Azabache Para el Mal de Ojo

Liamlove$18.18248 rev

2y ago

Nsetriu Red Protection Bracelet - Pulsera for Women & Men - Woven String Bracelet - Good Luck Charm

Nsetriu$5.10352 rev

2y ago

What reviews say buyers love and hate about evil eye bracelets for baby

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Great quality and arrived exactly as expected”

Size-Overall24%

“It fits well”

Color7%

“The color is beautiful”

Value For Money7%

“good thing it was inexpensive”

Durability6%

“the durability is good”

Strength5%

“it is very sturdy”

Gifting Purpose4%

“Beautiful gift”

Comfort-Overall3%

“The adjust easily and they are light weight and very comfortable”

Ease Of Use3%

“it's easy to put on”

Adjustability/Rotatability/Reclining2%

“Adorable and adjustable, very well made”

What buyers complain about

Durability43%

“The bracelet fell apart after a week”

Strap/String Quality20%

“The strings came apart”

Quality-Overall15%

“Cheap”

Value For Money8%

“Just not even worth $5”

Size-Overall6%

“Too small”

Material Quality4%

“Cheap material”

Strength3%

“Not to sturdy”

Thickness2%

“Very thin”

Top return reasons

Size-Overall40%

Wrist Fit12%

Quality-Overall8%

Durability6%

Strap/String Quality5%

Advertised Vs Actual Product5%

Knot/Thread Quality3%

Defective Material/Parts3%

Thin3%

Width3%

Common evil eye bracelets for baby questions

Is evil eye bracelets for baby profitable to sell on Amazon United States?: The niche generates $56K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (38/100).
How competitive is the evil eye bracelets for baby niche?: 10 brands and 10 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in evil eye bracelets for baby?: Top complaints mined from reviews: Durability, Strap/String Quality, Quality-Overall. The return rate is 1.2%.
When does demand for evil eye bracelets for baby peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the evil eye bracelets for baby niche?: Listings span $5.10–$18.18; the average listing price is $10.34 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.