Evil Eye Bracelets
Worth a lookShows low returns (1.7%), but prices mostly outside the sweet spot ($5.84–$19.93) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good$796K$796K/yr · 2.3M searches
Review moat
Good1,346.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.07avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Price range
Okay$5.84–$19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Is evil eye bracelets profitable on Amazon?
According to Flapen's Amazon United States niche tracking, evil eye bracelets is a $796K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
evil eye bracelets market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- $664K–$886K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #986
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 177 days
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
26
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
36%
- VIBILIA33%
- Bivei13%
- Tarsus5%
- Barzel5%
- Zeytin4%
- Rotnso4%
evil eye bracelets demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.4×
Top evil eye bracelets search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- evil eye bracelets950K/yr
- evil eye532K/yr
- evil eye bracelet181K/yr
- evil eye anklet77K/yr
- evil eye jewelry113K/yr
- ojo turco49K/yr
- evil eye bracelet for women59K/yr
- evil eye jewelry for women50K/yr
- evil eye bracelets for men42K/yr
- mal de ojo bracelets25K/yr
Top evil eye bracelets products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VIBILIA 2 Pcs Evil Eye Bracelets for Women Men Handmade Braided Kabbalah Good Luck Bracelet Rope Cord Thread Friendship Bracelet Adjustable String Minimalist Jewelry - Black
VIBILIA$9.104.1★610 rev
Bivei Evil Eye Protection Crystal Healing Bracelet
Bivei$13.344.7★96 rev
Tarsus 7 Knots Kabbalah Red String Bracelet Protection Evil Eye Bracelets for Women Men Rakhi for Brother Good Luck Gifts
Tarsus$10.024.7★8,072 rev
Barzel 18K Gold Plated Multicolored Evil Eye Bracelet for Women - Made in Brazil (Blue)
Barzel$13.464.5★1,224 rev
Zeytin 2pcs Evil Eye Bracelets Red String Bracelet Protection Evil Eye Bracelet for Women Red Bracelet for Men Mal De Ojo Turco 6mm Navy
Zeytin$8.674.5★98 rev
Newest
by launch date
BIHILGRNT Red Evil Eye Bracelet Protection Bracelet for Women Men Adjustable Red String Bracelet with Blue Evil Eye Bead Red String Handmade Cord Good Luck Jewelry (1 pack)
BIHILGRNT$7.8526 rev
Bivei Evil Eye Protection Crystal Healing Bracelet
Bivei$13.3496 rev
morniface Evil Eye Gold Bracelet Protection Charm Stretch Bead Bracelet Evil Eye Bracelet for Women Lucky Blue Eye Jewelry Trendy Jewelry Gifts for Women
morniface$6.11117 rev
Feyukeu 18K Gold Plated Evil Eye Bracelet Set Adjustable Stack Beaded Jewelry with Hamsa Hand & St Benedict Freshwater Cultured Pearls Spiritual Protection Gift for Women
Feyukeu$9.87114 rev
HGDEER Evil Eye Bracelets Crystal Bracelets Protection Black Tourmaline Tigers Good Luck Gifts Healing Spiritual Jewelry for Women Charm Grounding Positive Energy Stocking Stuffer
HGDEER$14.17170 rev
Trending
90-day click momentumBivei Evil Eye Protection Crystal Healing Bracelet
Bivei$13.344.7★
Solis Movement Non-Slip Pilates Socks with Grips for Women | Cute Grip Socks for Yoga Ballet Barefoot Workout | Design Anti Skid Athletic Socks | Set of 1 | Size 5-9 US Womens | Evil Eye Quarter Fit
Solis Movement$16.664.5★
BIHILGRNT Red Evil Eye Bracelet Protection Bracelet for Women Men Adjustable Red String Bracelet with Blue Evil Eye Bead Red String Handmade Cord Good Luck Jewelry (1 pack)
BIHILGRNT$7.854.2★
Zeytin 2pcs Evil Eye Bracelets Red String Bracelet Protection Evil Eye Bracelet for Women Red Bracelet for Men Mal De Ojo Turco 6mm Navy
Zeytin$8.674.5★
Evil Eye Fidget Ring for Women - 18K Gold Plated Stainless Steel Spinner Rings for Anxiety Relief Ojo Turco Ring Luck Amulet Turkish Faith Protection Stackable Jewelry Gift for Women Men (Gold 7)
LuckyAmor$11.524.4★
What reviews say buyers love and hate about evil eye bracelets
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Fits great”
“Great price”
“Durable”
“As advertised”
“so it would make a good gift”
“Cute design”
“The colors are on point”
“Comfortable”
“it feels sturdy”
What buyers complain about
“Broke within a couple days”
“a little too big for my wrist”
“Cheap”
“Its very delicate”
“Did not turn a different color after getting wet”
“cheap material”
“had I realized it was heavy thread”
“a little too big for my wrist”
“got rash on my wrist after one day”
“thin”
Top return reasons
Common evil eye bracelets questions
- Is evil eye bracelets profitable to sell on Amazon United States?
- The niche generates $796K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the evil eye bracelets niche?
- 20 brands and 26 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in evil eye bracelets?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.7%.
- When does demand for evil eye bracelets peak?
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- What does it cost to enter the evil eye bracelets niche?
- Listings span $5.84–$19.93; the average listing price is $11.07 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.