Skip to content
61

Evil Eye Anklet

Worth a look

Shows no brand lock-in (top 5 brands take 51% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 77Conversion 54Competition 76Returns 61Price range 72Avg price 56Brand share 84Review moat 55Quality gap 60

Brand share

Great51%

top-5 brand share — no brand owns this niche

Growth

Great+64.0%

90-day search growth — must beat 0% to launch

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$5.80–$38.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.73

avg listing price — sweet spot $15–$100

Review moat

Good1,283.42

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$71K

$71K/yr · 125K searches

Is evil eye anklet profitable on Amazon?

According to Flapen's Amazon United States niche tracking, evil eye anklet is a $71K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 61/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

evil eye anklet market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$64K–$76K
units × avg price
Conversion rate
4.5%
Avg BSR
#1,677
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
13.2%
Avg brand age
30 months
Avg seller age
204 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

41

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

39%

Top 20: 77%

Open market

44%

  • Barzel16%
  • Rotnso13%
  • SLOONG10%
  • Poxtex8%
  • kelistom5%
  • Tarsus4%

evil eye anklet demand & seasonality

Weekly Amazon search volume, last 104 weeks — +64.0% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Top evil eye anklet search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • evil eye anklet77K/yr
  • evil eye anklets for women38K/yr
  • evil eye ankle bracelet9K/yr
All search terms

Top evil eye anklet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about evil eye anklet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“This bracelet is surprisingly great quality”

Durability9%

“Durable”

Value For Money8%

“Great Deal”

Size-Overall8%

“Fits great”

Design-Overall6%

“looks very elegant”

Color5%

“The color is cute”

Gifting Purpose5%

“Would also be a great gift”

Rusts/Corrodes4%

“It hasnt broken or tarnished”

Advertised Vs Actual Product3%

“just like advertised”

Comfort-Overall3%

“it is very comfortable”

What buyers complain about

Durability30%

“Does not last”

Size-Overall15%

“Too big”

Quality-Overall12%

“the consistency in quality is just not there”

Color7%

“it left green on my skin”

Strength5%

“Its very delicate”

Metal Authenticity3%

“Not really silver”

Chain/Key Quality2%

“Chain broke right out of the package”

Material Quality2%

“cheap material”

Weight Heavy2%

“had I realized it was heavy thread”

Locking Mechanism1%

“This does not stay closed”

Top return reasons

Size-Overall40%
Chain/Key Quality10%
Defective Material/Parts7%
Advertised Vs Actual Product7%
Durability7%
Quality-Overall4%
Color4%
Metal Authenticity4%
Wrist Fit3%
Fastener Quality2%

Common evil eye anklet questions

Is evil eye anklet profitable to sell on Amazon United States?
The niche generates $71K/yr across 45 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +64.0%. Flapen's verdict: Worth a look (61/100).
How competitive is the evil eye anklet niche?
34 brands and 41 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in evil eye anklet?
Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.6%.
When does demand for evil eye anklet peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
What does it cost to enter the evil eye anklet niche?
Listings span $5.80–$38.19; the average listing price is $12.73 (sweet spot $15–$100). The average incumbent carries 1,283 reviews — the moat a new listing must climb.