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Evie Descendants Costume for Girls

Fail

Shoppers spend an estimated $28K a year here, so Evie Descendants Costume for Girls is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$28K/yr146K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
61%top-5 click share · 12 brands · 85 sellers

Flapen Score

Evie Descendants Costume for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Evie Descendants Costume for Girls is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evie Descendants Costume for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Evie Descendants Costume for Girls 146K times last year and spent an estimated $28K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
0.7%
Market size, estimated
$28Ka year
Peak month
October25.5× the quietest month
Top search term
evie descendants costume82K searches a year

02 · Price

A sale here is worth $28.18.

Listings sell for $28.18 on average, from $9.42 to $45.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.18 that is $0 to $3K a year per listing.

Average price
$28.18inside the $15 to $100 sweet spot
Price range
$9.42–$45.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #4,896 within Girls. It carries 434 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
80%
Out of stock, average day
29.0%
Average rank
#4,896in Girls
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
434per listing
Listings tracked
20

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Evie Descendants Costume for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

85

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

16%

  • Brand 122%
  • Brand 221%
  • Brand 315%
  • Brand 412%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (6 brands, 16%)

Demand

Evie Descendants Costume for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 25.5×

Search terms

Top Evie Descendants Costume for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evie descendants costume82K/yr
  • evie costume22K/yr
  • evie descendants9K/yr
  • descendants evie6K/yr
  • descendants evie costume10K/yr
  • evie costume for girls descendants14K/yr
  • evie descendants costume for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Evie Descendants Costume for Girls

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
5.8%of orders come back
“The necklace might be a tad small for larger necks”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Evie Descendants Costume for Girls questions

Answered from the same tracked data.