Everything Bag
FailBuyers convert on only 0.3% of searches, so Everything Bag is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $19K/yr216K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 20%top-5 click share · 39 brands · 59 sellers
Flapen Score
Everything Bag against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Everything Bag is stronger. Inside it, weaker.
Market
The Everything Bag market on Amazon at a glance
Shoppers on Amazon United States searched for Everything Bag 216K times last year and spent an estimated $19K. The top 5 brands take 63% of clicks. Demand peaks in Jul–Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $19Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- bag with compartments32K searches a year
02 · Price
A sale here is worth $26.91.
Listings sell for $26.91 on average, from $14.42 to $61.74. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $26.91 that is $0 to $3K a year per listing.
- Average price
- $26.91inside the $15 to $100 sweet spot
- Price range
- $14.42–$61.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #801 within Travel Totes. It carries 2,733 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #801in Travel Totes
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,733per listing
- Listings tracked
- 103
04 · Newcomers
24 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 24Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Everything Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
39 falling
Sellers
59
Top-5 brand share
63%
Top 20: 90%
Top-5 click share
20%
Top 20: 50%
Open market
33%
- Brand 131%
- Brand 212%
- Brand 311%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Everything Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Search terms
Top Everything Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bag with compartments32K/yr
- bag with water bottle pocket26K/yr
- tote bag with stanley cup holder42K/yr
- compartment bag18K/yr
- everything bag18K/yr
- bag with pockets11K/yr
- multi pocket bag10K/yr
- everything tote bag11K/yr
- bag with lots of pockets7K/yr
- luggage tote with water bottle pocket9K/yr
Reviews and returns
What reviews say buyers love and hate about Everything Bag
We read the reviews and the return reasons for every product selling here.
“It is big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Everything Bag questions
Answered from the same tracked data.









