Evening Gown

Shoppers searched for this 26.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $604K a year.

Searches, last 12 months

26.3M

Growth, 90 days vs prior 90

-14.5%

Conversion, latest week

0.0%

Market size, estimated

$604Ka year

Peak month

April3.7× the quietest month

Top search term

prom dress6.4M searches a year

Listings sell for $57.33 on average, from $10.49 to $264.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $57.33 that is $0 to $6K a year per listing.

Average price

$57.33inside the $15 to $100 sweet spot

Price range

$10.49–$264.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

26.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,794 within Dresses. It carries 1,453 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

80%

Out of stock, average day

3.9%

Average rank

#1,794in Dresses

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

1,453per listing

Listings tracked

391

207 products launched here in the last 12 months. 45 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

207

Successful launches

45Amazon's first-year sales bar

Average brand age

34 months