Essentials Shorts

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

440K

Growth, 90 days vs prior 90

+57.4%

Conversion, latest week

0.2%

Market size, estimated

$33Ka year

Peak month

April5.3× the quietest month

Top search term

essentials shorts271K searches a year

Listings sell for $32.67 on average, from $13.16 to $62.41. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.67 that is $0 to $3K a year per listing.

Average price

$32.67inside the $15 to $100 sweet spot

Price range

$13.16–$62.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

9.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,111 within Active Shorts. It carries 14,798 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

64%

Out of stock, average day

11.8%

Average rank

#1,111in Active Shorts

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

14,798per listing

Listings tracked

47

23 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

12Amazon's first-year sales bar

Average brand age

34 months