Essentials Hoodie Kids
Skip itSoft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.86avg listing price — sweet spot $15–$100
Price range
Great$12.17–$71.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,096.48avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Returns
Bad9.3%return rate — above 5% kills the launch gate
Market size
Bad$27K$27K/yr · 266K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
Is essentials hoodie kids profitable on Amazon?
According to Flapen's Amazon United States niche tracking, essentials hoodie kids is a $27K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
essentials hoodie kids market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $32K–$40K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #4,270
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 96%
- Out of stock
- 17.5%
- Avg brand age
- 30 months
- Avg seller age
- 126 days
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
11
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
3%
- Generic48%
- Amazon Essentials36%
- Dream Ethix LLC5%
- Real Essentials4%
- SOLY HUX3%
- RoseSeek2%
- Open — no brand owns it (2 brands, 3%)
essentials hoodie kids demand & seasonality
Weekly Amazon search volume, last 81 weeks — -47.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
Top essentials hoodie kids search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- essentials hoodie kids116K/yr
- kids essentials hoodie durable quality16K/yr
- kids essentials hoodie28K/yr
- essential hoodie kids20K/yr
- essentials kids8K/yr
- essentials hoodie boys13K/yr
- essentials hoodie for kids10K/yr
- essentials hoodie kids 10-129K/yr
- boys essentials hoodie10K/yr
- essentials hoodie youth11K/yr
Top essentials hoodie kids products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Essentials KIDs Pullover Hoodie Cotton Blend (US Age 12 Years Dark Oatmeal Hoodie)
Generic$63.844.8★24 rev
Essentials KIDs Pullover Hoodie Cotton Blend (US Age 10 Years Light Oatmeal Hoodie)
Generic$64.294.8★24 rev
Essentials KIDs Pullover Hoodie Cotton Blend (US Age 14 Years Dark Oatmeal Shorts)
Generic$46.774.8★24 rev
Amazon Essentials Unisex Kids Oversized Drop Shoulder Hoodie Black X-Large
Amazon Essentials$12.684.2★372 rev
Amazon Essentials Unisex Kids Oversized Drop Shoulder Hoodie Black Medium
Amazon Essentials$13.144.2★372 rev
Newest
by launch date
Dream Ethix LLC KIDS Essentials Pullover Cotton Blend Hoodie (US Age 10 Years Stretch Limo 22)
Dream Ethix LLC$63.830 rev
Dream Ethix LLC KIDS Essentials Pullover Cotton Blend Hoodie (US Age 12 Years Light Heather Grey 24)
Dream Ethix LLC$71.640 rev
Essentials KIDs Pullover Hoodie Cotton Blend (US Age 12 Years Dark Oatmeal Hoodie)
Generic$63.8424 rev
Essentials KIDs Pullover Hoodie Cotton Blend (US Age 10 Years Light Oatmeal Hoodie)
Generic$64.2924 rev
Essentials KIDs Pullover Hoodie Cotton Blend (US Age 10 Years Stretch LImo Hoodie)
Generic$64.1424 rev
Trending
90-day click momentumDream Ethix LLC KIDS Essentials Pullover Cotton Blend Hoodie (US Age 12 Years Light Heather Grey 24)
Dream Ethix LLC$71.640.0★
Essentials KIDs Pullover Hoodie Cotton Blend (US Age 10 Years Stretch Limo Shorts)
Generic$47.324.8★
Essentials KIDs Pullover Hoodie Cotton Blend (US Age 14 Years Dark Oatmeal Shorts)
Generic$46.774.8★
Essentials KIDs Pullover Hoodie Cotton Blend (US Age 10 Years Light Oatmeal Hoodie)
Generic$64.294.8★
Essentials KIDs Pullover Hoodie Cotton Blend (US Age 12 Years Dark Oatmeal Hoodie)
Generic$63.844.8★
What reviews say buyers love and hate about essentials hoodie kids
What buyers praise and complain about, mined from review topics.What buyers love
“Its soft”
“Best quality”
“good fit”
“comfortable”
“for the price its good”
“warm”
“Great fabric & feel, run on the smaller side”
“Holds its' integrity in the wash”
“not thin material”
“will be buying more colors in the future”
What buyers complain about
“Size up”
“Arms really short”
“Thin-ish to medium weight”
Top return reasons
Common essentials hoodie kids questions
- Is essentials hoodie kids profitable to sell on Amazon United States?
- The niche generates $27K/yr across 27 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (27/100).
- How competitive is the essentials hoodie kids niche?
- 8 brands and 11 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in essentials hoodie kids?
- Top complaints mined from reviews: Size-Overall, Arm Fit, Thickness. The return rate is 9.3% — above our launch gate.
- When does demand for essentials hoodie kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.
- What does it cost to enter the essentials hoodie kids niche?
- Listings span $12.17–$71.64; the average listing price is $31.86 (sweet spot $15–$100). The average incumbent carries 3,096 reviews — the moat a new listing must climb.