Essentials Hoodie
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.54avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$9.31–$88.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$351K$351K/yr · 6.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,667.72avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad6.0%return rate — above 5% kills the launch gate
Growth
Bad-46.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Is essentials hoodie profitable on Amazon?
According to Flapen's Amazon United States niche tracking, essentials hoodie is a $351K/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
essentials hoodie market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $578K–$771K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #2,136
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 95%
- Out of stock
- 30.8%
- Avg brand age
- 42 months
- Avg seller age
- 140 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
20
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
26%
Top 20: 57%
Open market
7%
- Generic40%
- Amazon Essentials35%
- Dream Ethix LLC9%
- ESENITALS4%
- RICK TOP ONE3%
- Cloud Essentials2%
- Open — no brand owns it (7 brands, 7%)
essentials hoodie demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Top essentials hoodie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- essentials hoodie3.4M/yr
- essentials762K/yr
- essential hoodie360K/yr
- essential162K/yr
- essentials fear of god hoodie165K/yr
- essentials hoodie men231K/yr
- fear of god essentials hoodie men240K/yr
- essentials hoodie fear of god198K/yr
- essential hoodies83K/yr
- black essentials hoodie80K/yr
Top essentials hoodie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Essentials Basic Pullover Hoodie Cotton Blend Adult Oversized Men Size One Size Down (US Alpha Small Regular Regular Dark Oatmeal)
Generic$64.164.8★6 rev
Hoodies Unisex Comfort Sweatshirt Big and Tall Sweater Trendy for Men Women Black M
Generic$59.775.0★2 rev
Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Black X-Large
Amazon Essentials$17.814.5★13,904 rev
Mens Pullover Hoodie Cotton Adult Unisex Hoodies for Streetwear Oversized Baggy Fit Black L
Generic$60.583.7★3 rev
Essentials Athletic Shorts Adult Men Oversized Fit Choose one Size Down (US Alpha Medium Regular Regular Dark Oatmeal)
Generic$53.624.8★21 rev
Newest
by launch date
Essentials Pullover Hoodie Adult Unisex Oversized Men Size One Size Down
Generic$54.850 rev
Dream Ethix LLC KIDS Essentials Pullover Cotton Blend Hoodie (US Age 10 Years Light Oatmeal 22)
Dream Ethix LLC$63.900 rev
Essentials Basic Pullover Hoodie Cotton Blend Adult Oversized Men Size One Size Down (US Alpha X-Large Regular Regular Coral)
Generic$57.503 rev
Essentials Basic Pullover Hoodie Cotton Blend Adult Oversized Men Size One Size Down (US Alpha Small Regular Regular Dark Oatmeal)
Generic$64.166 rev
Amazon Essentials Mens Regular Fit French Terry Open Bottom Sweatpants Light Grey Heather Large
Amazon Essentials$9.31264 rev
Trending
90-day click momentumEssentials Basic Pullover Hoodie Cotton Blend Adult Oversized Men Size One Size Down (US Alpha X-Large Regular Regular Coral)
Generic$57.504.6★
Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black Large
Amazon Essentials$25.204.8★
Essentials Pullover Hoodie Adult Unisex Oversized Men Size One Size Down
Generic$54.850.0★
Essentials Pullover Hoodie Cotton Blend Adult Unisex Oversized Men Size One Size Down (US Alpha Small Regular Regular Stretch limo)
Generic$58.804.7★
Mens Pullover Hoodie Cotton Adult Unisex Hoodies for Streetwear Oversized Baggy Fit Black M
Generic$59.853.7★
What reviews say buyers love and hate about essentials hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is spot on”
“Decent build quality”
“Lots of space”
“Nice pocket sizes”
“No issues using it as a carry on at all”
“Definitely worth the price”
“As advertised”
“The colors are cute”
“Very Comfortable”
“Nice, light-weight sweats”
What buyers complain about
“Too small”
“Poor quality”
“it's so heavy and bulky”
“sleeves and cuffs are very small and tight”
“Lots of zippers”
“Forearm sleeves are slightly tight”
“the material is thick”
“Leaves lint on your clothes forever”
“Not true to its color”
“When I opened the package the hoodie had dark stains in multiple places”
Top return reasons
Common essentials hoodie questions
- Is essentials hoodie profitable to sell on Amazon United States?
- The niche generates $351K/yr across 60 tracked products. 5 of 33 products launched in the last 360 days are still selling. 90-day search growth is -46.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the essentials hoodie niche?
- 13 brands and 20 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in essentials hoodie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 6.0% — above our launch gate.
- When does demand for essentials hoodie peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the essentials hoodie niche?
- Listings span $9.31–$88.07; the average listing price is $38.54 (sweet spot $15–$100). The average incumbent carries 5,668 reviews — the moat a new listing must climb.