Epaulettes

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

179K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

2.2%

Market size, estimated

$59Ka year

Top search term

epaulettes32K searches a year

Listings sell for $15.25 on average, from $6.60 to $34.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.25 that is $0 to $2K a year per listing.

Average price

$15.25inside the $15 to $100 sweet spot

Price range

$6.60–$34.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #4,699 within Shops. It carries 98 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

99%

Out of stock, average day

0.8%

Average rank

#4,699in Shops

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

98per listing

Listings tracked

68

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months