Engagement Rings for Women

Shoppers searched for this 24.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months

24.9M

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

0.7%

Market size, estimated

$3.9Ma year

Peak month

May1.5× the quietest month

Top search term

engagement rings for women3.0M searches a year

Listings sell for $21.74 on average, from $5.38 to $376.36. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 250 to 500 of them. At $21.74 that is $5K to $11K a year per listing.

Average price

$21.74inside the $15 to $100 sweet spot

Price range

$5.38–$376.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

4.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #244 within Rings. It carries 2,480 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#244in Rings

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

2,480per listing

Listings tracked

342

88 products launched here in the last 12 months. 47 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

88

Successful launches

47Amazon's first-year sales bar

Average brand age

44 months