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Enchroma Colorblind Glasses

Fail

The top 5 brands take 100% of clicks, so Enchroma Colorblind Glasses is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$13K/yr29K searches / yr
90-day growth
+25.8%search demand this quarter
Competition
65%top-5 click share · 5 brands · 7 sellers

Flapen Score

Enchroma Colorblind Glasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Enchroma Colorblind Glasses is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Enchroma Colorblind Glasses market on Amazon at a glance

Shoppers on Amazon United States searched for Enchroma Colorblind Glasses 29K times last year and spent an estimated $13K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+25.8%
Conversion, latest week
0.3%
Market size, estimated
$13Ka year
Peak month
December2.0× the quietest month
Top search term
enchroma glasses11K searches a year

02 · Price

A sale here is worth $172.46.

Listings sell for $172.46 on average, from $54.34 to $310.27. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $172.46 that is $0 to $17K a year per listing.

Average price
$172.46above the $15 to $100 sweet spot
Price range
$54.34–$310.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
15.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #7,337 within Sunglasses & Eyewear Accessories. It carries 122 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#7,337in Sunglasses & Eyewear Accessories
Average rating
3.83 starsAmazon United States average 4.42 stars
Average reviews
122per listing
Listings tracked
16

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Enchroma Colorblind Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 217%
  • Brand 39%
  • Brand 47%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Enchroma Colorblind Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Enchroma Colorblind Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • enchroma glasses11K/yr
  • enchroma colorblind glasses13K/yr
  • enchroma4K/yr
  • enchroma color blind glasses1K/yr
  • enchroma glasses cost222/yr

Reviews and returns

What reviews say buyers love and hate about Enchroma Colorblind Glasses

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Color”
35%of negative reviews mention “Functionality-Overall”
15.7%of orders come back
“Didnt work for me”
A buyer, on “Functionality-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Enchroma Colorblind Glasses questions

Answered from the same tracked data.