Encanto Costume for Girls

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

-26.7%

Conversion, latest week

0.6%

Market size, estimated

$22Ka year

Peak month

October5.3× the quietest month

Top search term

encanto dress48K searches a year

Listings sell for $20.25 on average, from $13.27 to $40.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.25 that is $0 to $2K a year per listing.

Average price

$20.25inside the $15 to $100 sweet spot

Price range

$13.27–$40.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.9%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #1,412 within Girls. It carries 3,691 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

96%

Out of stock, average day

1.3%

Average rank

#1,412in Girls

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

3,691per listing

Listings tracked

28

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months