Is encanto costume for girls profitable to sell on Amazon United States?

The niche generates $22K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (31/100).

How competitive is the encanto costume for girls niche?

15 brands and 51 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in encanto costume for girls?

Top complaints mined from reviews: Size-Overall, Assembly/Installation, Material Quality. The return rate is 4.9%.

When does demand for encanto costume for girls peak?

Demand peaks in Sep–Oct; the busiest month runs 5.3× the quietest.

What does it cost to enter the encanto costume for girls niche?

Listings span $13.27–$40.43; the average listing price is $20.25 (sweet spot $15–$100). The average incumbent carries 3,691 reviews — the moat a new listing must climb.

encanto costume for girls

Skip it

A small market ($22K/yr) — this niche doesn't clear our bar today.

Price range

Great$13.27–$40.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$20.25

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,690.86

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-26.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$22K

$22K/yr · 181K searches

According to Flapen's Amazon United States niche tracking, encanto costume for girls is a $22K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 31/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

encanto costume for girls market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $41K–$51K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,412
Page quality: 0%
Prime: 96%
Sponsored: 71%
Out of stock: 1.3%
Avg brand age: 33 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

15%

Disney25%
Choadam17%
Yipkorra17%
DYJJKM11%
Bkotoo8%
Disney Encanto8%
Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 5.3×

Open Trend

Top encanto costume for girls search terms

encanto dress48K/yr -23.8%0.9% conv.
mirabel dress17K/yr +36.8%1.4% conv.
mirabel costume for girls36K/yr -54.7%0.8% conv.
encanto costume23K/yr -20.3%0.3% conv.
encanto clothes5K/yr -30.6%0.2% conv.
encanto dress toddler4K/yr -27.3%1.1% conv.
mirabel costume7K/yr -8.5%1.5% conv.
encanto dress up5K/yr -43.3%1.0% conv.
encanto costumes5K/yr -18.8%0.0% conv.
encanto costume for girls23K/yr -73.7%0.7% conv.

All search terms

Top encanto costume for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yipkorra Mirabel Costume for Girls Cosplay Isabella Outfit Princess Halloween Dress Up With Earrings (Mirabel B 3-4 Years)

Yipkorra$19.374.7★1,262 rev

Disney Girls Encanto Fantasy Gown Nightgown ENCANTO GARDEN 2 4T

Disney$22.084.8★21,893 rev

DYJJKM Mirabel Costume for Girls Magic Family Dress Cosplay Princess Halloween Party Outfit (Blue 4-5 Year)

DYJJKM$18.244.8★499 rev

Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_8 Numeric us_Footwear_Size_System Medium)

Bkotoo$14.554.7★154 rev

Disney Encanto Mirabel Dress Costume for Girls Ages 3 and up Outfit Fits Children Sizes 4-6X

Disney Encanto$13.704.6★1,494 rev

Newest

by launch date

Disney Encanto Mirabel Dress for Kids - Bundle with Mirabel Madrigal Costume for Girls Ages 3 and Up Plus Purse | Encanto Halloween Outfit Size 4-6X

Disney$17.381 rev

10mo ago

Arvilhill Man Green Bruno Poncho Costume Adult Halloween Cloak Cape Outfit Cartoon Encant Knitted Robe Dress Up XL

Arvilhill$40.4348 rev

11mo ago

Disney Store Official Mirabel Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Encanto Costume with Embroidered Details - Size 5/6

Disney Store$29.4623 rev

2y ago

Disney Girls Encanto Mirabel Jersey Short Sleeve - 2t-6x Playwear Dress Lilac 4-5 US

Disney$16.138 rev

3y ago

Little Adventures Miracle Princess Twirl Dress - Machine Washable Child Pretend Play and Party Dress with No Glitter (Size 4)

Little Adventures$39.4365 rev

3y ago

What buyers say about encanto costume for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Size fits perfectly”

Comfort-Overall14%

“Cute and comfy”

Quality-Overall13%

“Well made and cute costume”

Soft Feel12%

“Definitely so soft its comfortable to sleep in”

Value For Money7%

“Reasonable price, exactly what was expected”

Fun/Entertainment Experience5%

“Perfect for Halloween or Dress-Up Play”

Durability5%

“durable”

Material Quality3%

“material seems pretty durable”

Exercise/Sports Suitability2%

“But it's perfect for dress up”

Color1%

“has great color”

What buyers complain about

Size-Overall43%

“It does run a little big”

Assembly/Installation11%

“It's crazy that it's delivered unassembled”

Material Quality9%

“Cheap Material”

Ease Of Use6%

“Head opening difficult to pull over child's head”

Durability3%

“The glasses unfortunately broke after a few months”

Top return reasons

Size-Overall61%

Material Quality9%

Length7%

Quality-Overall4%

Feet Fit3%

Advertised Vs Actual Product3%

Comfort-Overall2%

Value For Money2%

Thin1%

Product Condition1%

Common questions

Is encanto costume for girls profitable to sell on Amazon United States?: The niche generates $22K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (31/100).
How competitive is the encanto costume for girls niche?: 15 brands and 51 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in encanto costume for girls?: Top complaints mined from reviews: Size-Overall, Assembly/Installation, Material Quality. The return rate is 4.9%.
When does demand for encanto costume for girls peak?: Demand peaks in Sep–Oct; the busiest month runs 5.3× the quietest.
What does it cost to enter the encanto costume for girls niche?: Listings span $13.27–$40.43; the average listing price is $20.25 (sweet spot $15–$100). The average incumbent carries 3,691 reviews — the moat a new listing must climb.