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Encanto Accessories for Girls

Fail

Shoppers spend an estimated $2K a year here, so Encanto Accessories for Girls is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$2K/yr7K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
62%top-5 click share · 13 brands · 19 sellers

Flapen Score

Encanto Accessories for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Encanto Accessories for Girls is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Encanto Accessories for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Encanto Accessories for Girls 7K times last year and spent an estimated $2K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
2.1%
Market size, estimated
$2Ka year
Peak month
October5.6× the quietest month
Top search term
encanto accessories3K searches a year

02 · Price

A sale here is worth $12.11.

Listings sell for $12.11 on average, from $7.08 to $22.08. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $12.11 that is $0 to $1K a year per listing.

Average price
$12.11under the $15 to $100 sweet spot
Price range
$7.08–$22.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #1,941 within Girls. It carries 1,932 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
9.9%
Average rank
#1,941in Girls
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,932per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Encanto Accessories for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

19

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

29%

  • Brand 126%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Encanto Accessories for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.6×

Search terms

Top Encanto Accessories for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • encanto accessories3K/yr
  • mirabel accessories2K/yr
  • encanto accessories for girls1K/yr
  • encanto earrings831/yr
  • maribel accessories encanto50/yr
  • mirabel accessories encanto27/yr

Reviews and returns

What reviews say buyers love and hate about Encanto Accessories for Girls

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Comfort-Overall”
42%of negative reviews mention “Value For Money”
4.4%of orders come back
“not for double the price”
A buyer, on “Value For Money”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Encanto Accessories for Girls questions

Answered from the same tracked data.