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Ems Belt

Fail

The top 5 brands take 94% of clicks, so Ems Belt is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$127K/yr192K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
34%top-5 click share · 8 brands · 35 sellers

Flapen Score

Ems Belt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ems Belt is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ems Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Ems Belt 192K times last year and spent an estimated $127K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
1.6%
Market size, estimated
$127Ka year
Peak month
August1.4× the quietest month
Top search term
5.11 belt85K searches a year

02 · Price

A sale here is worth $40.35.

Listings sell for $40.35 on average, from $10.01 to $176.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.35 that is $0 to $4K a year per listing.

Average price
$40.35inside the $15 to $100 sweet spot
Price range
$10.01–$176.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #723 within Belts. It carries 5,305 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#723in Belts
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
5,305per listing
Listings tracked
49

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
69 months

Products

Top Ems Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

35

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

3%

  • Brand 146%
  • Brand 220%
  • Brand 315%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Ems Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ems Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5.11 belt85K/yr
  • 511 belt38K/yr
  • 5.11 tactical belt22K/yr
  • 511 tactical belt18K/yr
  • 511 belts for men10K/yr
  • 5.11 belts for men9K/yr
  • 511 tactical belts for men3K/yr
  • 5.11 tdu belt3K/yr
  • 5.11 tactical belts3K/yr

Reviews and returns

What reviews say buyers love and hate about Ems Belt

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
1.2%of orders come back
“Broke after one week”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ems Belt questions

Answered from the same tracked data.