Ems Belt
FailThe top 5 brands take 94% of clicks, so Ems Belt is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $127K/yr192K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 34%top-5 click share · 8 brands · 35 sellers
Flapen Score
Ems Belt against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ems Belt is stronger. Inside it, weaker.
Market
The Ems Belt market on Amazon at a glance
Shoppers on Amazon United States searched for Ems Belt 192K times last year and spent an estimated $127K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $127Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- 5.11 belt85K searches a year
02 · Price
A sale here is worth $40.35.
Listings sell for $40.35 on average, from $10.01 to $176.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.35 that is $0 to $4K a year per listing.
- Average price
- $40.35inside the $15 to $100 sweet spot
- Price range
- $10.01–$176.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #723 within Belts. It carries 5,305 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 12.3%
- Average rank
- #723in Belts
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 5,305per listing
- Listings tracked
- 49
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Ems Belt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
5.11 Tactical Belts - 1.5 TDU Belt Nylon Metal Detector Friendly Coverts to Tie-Down/Carry Strap Style 59551 Black Large
- Price
- $21.94
- Rating
- 4.5/5
- Reviews
- 8,689
- Age
- 18y ago

CHAOREN Tactical Belt Men Nylon EDC Belt for Military CCW
- Price
- $10.01
- Rating
- 4.3/5
- Reviews
- 1,003
- Age
- 11mo ago

CHAOREN Tactical Belt - 1.5 Work Belt for Military EDC
- Price
- $10.47
- Rating
- 4.4/5
- Reviews
- 1,286
- Age
- 11mo ago

5.11 Tactical Operator Belt Professional 1.75-Inch Stainless Steel Buckle Ultra-Strong Nylon Mesh Style 59405 Black Large
- Price
- $57.82
- Rating
- 4.6/5
- Reviews
- 2,059
- Age
- 21y ago

JUKMO Tactical Belt Military Hiking Rigger 1.5 Nylon Web Work Belt
- Price
- $17.23
- Rating
- 4.6/5
- Reviews
- 72,095
- Age
- 6y ago
Trending
estimated 90-day click momentum
CQR Tactical Belt Military Style Heavy Duty Belt Webbing EDC Quick-Release Buckle Dura Nylon Black XX-Large
- Price
- $19.33
- Rating
- 4.3/5
- Reviews
- 4,301
- Age
- 1y ago

CQR Tactical Belt Military Style Heavy Duty Belt Webbing EDC Quick-Release Buckle Dura Nylon Black Medium
- Price
- $19.58
- Rating
- 4.3/5
- Reviews
- 4,301
- Age
- 1y ago

CQR Tactical Belt Military Style Heavy Duty Belt Webbing EDC Quick-Release Buckle Dura Nylon Khaki Medium
- Price
- $19.42
- Rating
- 4.3/5
- Reviews
- 4,301
- Age
- 1y ago

CQR Tactical Belt Military Style Heavy Duty Belt Webbing EDC Quick-Release Buckle 2pack Dura Nylon Black/Brown X-Large
- Price
- $30.00
- Rating
- 4.3/5
- Reviews
- 4,301
- Age
- 1y ago

5.11 Tactical Operator Belt Professional 1.75-Inch Stainless Steel Buckle Ultra-Strong Nylon Mesh Style 59405 Black Large
- Price
- $57.82
- Rating
- 4.6/5
- Reviews
- 2,059
- Age
- 21y ago
Newest
by launch date
CHAOREN Tactical Belt Men - 1.5 Stretch Work Belt with Zinc Alloy Buckle
- Price
- $11.83
- Rating
- 4.6/5
- Reviews
- 1,129
- Age
- 8mo ago

CHAOREN Tactical Belt - 1.5 Work Belt for Military EDC
- Price
- $10.47
- Rating
- 4.4/5
- Reviews
- 1,286
- Age
- 11mo ago

CHAOREN Tactical Belt Men Nylon EDC Belt for Military CCW
- Price
- $10.01
- Rating
- 4.3/5
- Reviews
- 1,003
- Age
- 11mo ago

CQR Tactical Belt Military Style Heavy Duty Belt Webbing EDC Quick-Release Buckle Dura Nylon Khaki Medium
- Price
- $19.42
- Rating
- 4.3/5
- Reviews
- 4,301
- Age
- 1y ago

CQR Tactical Belt Military Style Heavy Duty Belt Webbing EDC Quick-Release Buckle Dura Nylon Black XX-Large
- Price
- $19.33
- Rating
- 4.3/5
- Reviews
- 4,301
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
35
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 71%
Open market
3%
- 5.1146%
- CHAOREN20%
- CQR15%
- JUKMO9%
- FAIRWIN4%
- Propper3%
- Open — no brand owns it (2 brands, 3%)
Demand
Ems Belt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Ems Belt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 5.11 belt85K/yr
- 511 belt38K/yr
- 5.11 tactical belt22K/yr
- 511 tactical belt18K/yr
- 511 belts for men10K/yr
- 5.11 belts for men9K/yr
- 511 tactical belts for men3K/yr
- 5.11 tdu belt3K/yr
- 5.11 tactical belts3K/yr
Reviews and returns
What reviews say buyers love and hate about Ems Belt
We read the reviews and the return reasons for every product selling here.
“Broke after one week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ems Belt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









