Is Empyrean profitable to sell on Amazon United States?

Flapen scores Empyrean 69 out of 100 on Amazon United States, a Pass. Shoppers spend $146K a year across 34 tracked products. 3 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew >1,000% in the last 90 days.

How competitive is the Empyrean niche on Amazon United States?

19 brands and 21 sellers compete in Empyrean on Amazon United States. The top 5 Empyrean products take 44% of clicks, and the top 5 brands take 52%.

What does it cost to enter the Empyrean niche?

Empyrean sells for $33.76 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.97 to $82.51. The average product has 812 reviews, the count a new listing must catch up to.

Empyrean

Pass

Empyrean scores 69 out of 100, a Pass. Shoppers spend an estimated $146K a year here, search demand grew >1,000% this quarter, and an estimated 15.6% of orders come back.

Flapen Score: 69
69 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +24 vs the category median of 45
Market size: $146K/yr42K searches / yr
90-day growth: >1,000%search demand this quarter
Competition: 44%top-5 click share · 19 brands · 21 sellers

Flapen Score

Empyrean against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Empyrean is stronger. Inside it, weaker.

69Pass

This niche Category average

See the method

Market

The Empyrean market on Amazon at a glance

Shoppers on Amazon United States searched for Empyrean 42K times last year and spent an estimated $146K. The top 5 brands take 52% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months: 42K
Growth, 90 days vs prior 90: >1,000%
Conversion, latest week: 10.4%
Market size, estimated: $146Ka year
Top search term: untitled empyrean20K searches a year

02 · Price

A sale here is worth $33.76.

Listings sell for $33.76 on average, from $11.97 to $82.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $33.76 that is $3K to $8K a year per listing.

Average price: $33.76inside the $15 to $100 sweet spot
Price range: $11.97–$82.51
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$8K
Returns: 15.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #2,840 within Dresses. It carries 812 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 94%
Out of stock, average day: 1.4%
Average rank: #2,840in Dresses
Average rating: 4.11 starsAmazon United States average 4.42 stars
Average reviews: 812per listing
Listings tracked: 34

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 11
Successful launches: 3Amazon's first-year sales bar
Average brand age: 28 months

Products