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37

emo costume

Skip it

A small market ($6K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 29Conversion 11Competition 49Returns 26Price range 55Avg price 77Brand share 67Review moat 52Quality gap 53

Avg price

Great$15.77

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good$4.97–$27.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,417.08

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$6K

$6K/yr · 43K searches

According to Flapen's Amazon United States niche tracking, emo costume is a $6K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 37/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

emo costume market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$20K–$24K
units × avg price
Conversion rate
0.9%
Avg BSR
#14,565
Page quality
0%
Prime
100%
Sponsored
85%
Out of stock
14.3%
Avg brand age
39 months
Avg seller age
191 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

27

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

55%

Top 20: 94%

Open market

32%

  • OTPEH40%
  • IMEYLE8%
  • 45°LOOKUP CEED7%
  • MANZI5%
  • ANOGOL4%
  • BXCNCKD4%

Demand

Weekly Amazon search volume, last 37 weeks — +2.9% search growth over the last 90 days.
5K3KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top emo costume search terms

  • emo costume25K/yr
  • emo costume women7K/yr
  • emo costume men6K/yr
  • emo halloween costume5K/yr
All search terms

Top emo costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$30210%$60315%$90520%$1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about emo costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Fits plus size well”

Quality-Overall13%

“Great variety”

Comfort-Overall10%

“they're super comfortable”

Value For Money6%

“these are well worth the cost”

Warmth6%

“They are super warm”

Durability5%

“Looks cute and durable”

Shape/Style5%

“Love the style”

Advertised Vs Actual Product5%

“This is the thing your looking for”

Material Quality4%

“The fabric feels high quality, soft, and comfortable”

Ease Of Use3%

“Super easy to use”

What buyers complain about

Size-Overall23%

“Oversized”

Durability7%

“Broke kinda easy”

Thickness5%

“They are not sheer”

Material Quality4%

“feel really thin in terms of fabric”

Advertised Vs Actual Product4%

“Doesnt look like the pic”

Stretchability/Expandability/Elasticity3%

“It doesnt stretch that great”

Gap/Hole2%

“This product got holes in it very easily”

Arm Fit2%

“Cut into my forearms like nobody's business”

Machine Wash Suitability2%

“I threw mine in the wash- just dont”

Brightness/Shine/Glow2%

“the fabric looks shiny or it might just be shiny which i really dont like”

Top return reasons

Size-Overall43%
Length6%
Wig/Artificial Hair Quality6%
Material Quality6%
Advertised Vs Actual Product5%
Quality-Overall4%
Waist Fit3%
Value For Money3%
Shape/Style2%
Wrist Fit2%

Common questions

Is emo costume profitable to sell on Amazon United States?
The niche generates $6K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (37/100).
How competitive is the emo costume niche?
23 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in emo costume?
Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 5.0%.
What does it cost to enter the emo costume niche?
Listings span $4.97–$27.31; the average listing price is $15.77 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.