Is emmafy crossbody bags for women profitable to sell on Amazon United States?

The niche generates $398K/yr across 67 tracked products. 21 of 39 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the emmafy crossbody bags for women niche?

35 brands and 42 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in emmafy crossbody bags for women?

Top complaints mined from reviews: Size-Overall, Durability, Zipper Quality. The return rate is 6.5% — above our launch gate.

When does demand for emmafy crossbody bags for women peak?

Demand peaks in Mar–Jun–Jul; the busiest month runs 8.2× the quietest.

What does it cost to enter the emmafy crossbody bags for women niche?

Listings span $13.73–$108.97; the average listing price is $22.96 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.

emmafy crossbody bags for women

Worth a look

Shows a sweet-spot price point ($22.96 avg), but weak search conversion (1.0%) keeps it on the watch list.

Avg price

Incredible$22.96

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$13.73–$108.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Good547.63

avg incumbent reviews — the moat a new listing must climb

Market size

Good$398K

$398K/yr · 1.8M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, emmafy crossbody bags for women is a $398K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

emmafy crossbody bags for women market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $459K–$574K; units × avg price
Conversion rate: 1.0%
Avg BSR: #2,344
Page quality: 0%
Prime: 97%
Sponsored: 96%
Out of stock: 1.4%
Avg brand age: 30 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

Top-5 brand share

52%

Top 20: 90%

Top-5 click share

28%

Top 20: 66%

Open market

42%

FEIBOON16%
MEISEY13%
RSOTC12%
Jooniter5%
ONLYSIEM5%
X-KIDS5%

Demand & seasonality

Weekly Amazon search volume, last 55 weeks — +1.0% search growth over the last 90 days.

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 8.2×

Open Trend

Top emmafy crossbody bags for women search terms

emmafy bag270K/yr +138.0%0.8% conv.
checkered crossbody bag397K/yr -13.5%0.8% conv.
emmafy crossbody bags for women376K/yr -55.4%1.0% conv.
emmafy207K/yr -10.7%0.5% conv.
leather bum bag69K/yr +15.6%0.4% conv.
bumbag63K/yr +7.1%0.6% conv.
ounamei crossbody bag23K/yr +128.7%1.0% conv.
mary poppins bag84K/yr -47.3%0.4% conv.
emmafy bum bag21K/yr +112.4%0.9% conv.
bumbag for women11K/yr +599.1%0.7% conv.

All search terms

Top emmafy crossbody bags for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cross Body Bag for Women Bum Bag Checkered Belt Bags Fanny Packs for Girls Travel Purse Fashion Waist Packs Crossbody Nylon Purse Trendy Shoulder Bags for Womens

RSOTC$17.754.2★478 rev

FEIBOON Spacious Checkered Nylon Crossbody Bag Bum Bag Handbags Wallets for Women (beige checkered)

FEIBOON$23.924.7★1,882 rev

Pure Colour Crossbody Bag Bum Bag for Women Spacious Purse Fanny Packs Belt Bag Oversized Bum Bag (Colour Bum Bag-Beige)

MEISEY$24.624.5★578 rev

Bum Bag Crossbody Bag for Women | Spacious Bum Bags | Nylon Crossbody Fanny Packs | Leopard Purse Belt Wallet (Colour Bum Bag-Brown Leopard)

Weighnixis$25.164.8★370 rev

FEIBOON Spacious Checkered Nylon Crossbody Bag Bum Bag Handbags Wallets for Women (black and white Checkered)

FEIBOON$24.244.7★1,882 rev

Newest

by launch date

EMMAFY Womens Crossbody Bag Waterproof Oxford Cloth Waist Bag with Adjustable Shoulder Strap Suitable for Travel Work and Commuting. (Beige Check)

EMMAFY BAG$24.3417 rev

3mo ago

EMMAFY Womens Crossbody Bag Waterproof Oxford Cloth Waist Bag with Adjustable Shoulder Strap Suitable for Travel Work and Commuting. (Black)

EMMAFY BAG$24.4217 rev

3mo ago

Cross Body Bag for Women Checkered Crossbody Bags Bum Bags for Women Fanny Packs for Girls Small Nylon Checkered Purse Trendy Shoulder Bag (RS-YB-Checkered Green White One Size)

RSOTC$18.05478 rev

5mo ago

oscaurt Leather Crossbody Bag Bum Bag for Women Large Sling Bag Cross Body Purse Shoulder Handbag Fanny Pack

oscaurt$24.9265 rev

5mo ago

Jooniter Spacious Crossbody Bag Nylon Bum Bag for Women Fanny Packs Handbags with Adjustable Straps Multicolor Checkered

Jooniter$15.48151 rev

6mo ago

What buyers say about emmafy crossbody bags for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Excellent Fit”

Quality-Overall9%

“Amazing quality”

Storage Capacity8%

“Plenty of room”

Pockets/Compartments7%

“Many pockets”

Strap/String Quality6%

“Comfortable strap as well”

Color6%

“I love the black color”

Weight Light5%

“I like this bag because its lightweight”

Comfort-Overall5%

“Very comfortable”

Value For Money3%

“Great purchase for the price”

Ease Of Use3%

“Easy to carry”

What buyers complain about

Size-Overall14%

“Smaller than expected”

Durability11%

“didnt hold up well”

Zipper Quality8%

“Bad zipper”

Strap/String Quality8%

“Broken strap”

Color8%

“not the color”

Quality-Overall7%

“Lower quality than the ones advertised everywhere”

Material Quality2%

“Material not as described”

Value For Money1%

“Overpriced”

Weight Heavy1%

“Bulky”

Product Condition1%

“was sent a used bag”

Top return reasons

Size-Overall38%

Color16%

Material Quality11%

Zipper Quality6%

Strap/String Quality5%

Shape/Style4%

Advertised Vs Actual Product3%

Quality-Overall3%