Emergency Poncho

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

+42.9%

Conversion, latest week

5.7%

Market size, estimated

$55Ka year

Peak month

June1.8× the quietest month

Top search term

emergency poncho58K searches a year

Listings sell for $10.78 on average, from $5.57 to $19.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.78 that is $3K to $5K a year per listing.

Average price

$10.78under the $15 to $100 sweet spot

Price range

$5.57–$19.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

3.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Coats, Jackets & Vests. It carries 3,516 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#24in Coats, Jackets & Vests

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,516per listing

Listings tracked

21

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months