emerald necklace
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.80avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Market size
Good$500K$500K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,311.8avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.35–$192.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, emerald necklace is a $500K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
emerald necklace market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $492K–$656K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #3,272
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.9%
- Avg brand age
- 35 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
72 falling
Sellers
87
Top-5 brand share
32%
Top 20: 70%
Top-5 click share
24%
Top 20: 55%
Open market
63%
- BriLove11%
- Hidepoo6%
- JSJOY6%
- Vesitim6%
- Bestyle4%
- Kendra Scott4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top emerald necklace search terms
- emerald necklace219K/yr
- green necklace159K/yr
- emerald129K/yr
- emerald jewelry94K/yr
- green necklace for women90K/yr
- emerald jewelry for women60K/yr
- emerald necklaces for women86K/yr
- emerald green jewelry48K/yr
- emerald green necklace36K/yr
- green stone necklace32K/yr
Top emerald necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JSJOY Gold Birthstone Bracelets for Women May Birthstone Jewelry Birthday Gifts for Women Dainty Link Bracelet Gifts for New Mom Wife Emerald Green Bracelet for Graduation
JSJOY$12.214.5★52 rev
Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Emerald Jewelry Gift
Vesitim$68.214.6★161 rev
BriLove Wedding Jewelry Set for Women Bride Prom Accessories Emerald Color
BriLove$18.284.4★997 rev
Hidepoo Initial Birthstone Necklaces for Women - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom Gifts May Emerald Birthstone Jewelry Disc Letter K Necklace
Hidepoo$34.584.3★103 rev
Gold Green St Patricks Day Earrings for Women Saint Patricks Jewelry Accessories Shirts Outfits May Birthstone Earring Stud Hoops Gifts
Poxtex$9.824.3★170 rev
Newest
by launch date
JIAOGE Birthstone Necklace for Women - Emerald Necklaces for Women May Birthstone Necklace for Girls Gifts Layered Gold Necklace for Women Emerald Jewelry Green Necklaces May Birthday Gifts for Women
JIAOGE$14.1646 rev
Vintage Wooden Round Beaded Choker Necklace Earrings Set Bohemian Multicolor Wood Beads Sweater Chunky Necklaces Geometric Ethnic Bib Costume Statement for Women Men Weeding Jewelry Gifts-Green
Caiyao$7.5493 rev
Rosec Jewels Certified 9 Carat Lab Grown Emerald Teardrop Necklace with Silver Chain Aaaa Quality - Fine Jewelry For Women 925 Sterling Silver With Chain
Rosec Jewels$116.368 rev
Sixexey Bridal Wedding Jewelry Set Rhinestone Neck Jewelry for Women
Sixexey$10.02168 rev
Gold Green St Patricks Day Earrings for Women Saint Patricks Jewelry Accessories Shirts Outfits May Birthstone Earring Stud Hoops Gifts
Poxtex$9.82170 rev
Trending
90-day click momentum
Bestyle Flying Butterfly Necklaces for Women - Sterling Silver Green Emerald Earrinmg Emerald Birthtone Animal Butterflies Necklace Crystal Birthday Mothers Day Jewelry Gifts
Bestyle$34.534.4★
Hidepoo Initial Birthstone Necklaces for Women - Personalized Gifts for Mom Wife Sister Grandma May Emerald Birthstone Jewelry Birthday Gifts for Women Disc Letter A Necklace
Hidepoo$34.424.3★
Hidepoo Initial Birthstone Necklaces for Women - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom Gifts May Emerald Birthstone Jewelry Disc Letter K Necklace
Hidepoo$34.584.3★
Rosec Jewels Certified 9 Carat Lab Grown Emerald Teardrop Necklace with Silver Chain Aaaa Quality - Fine Jewelry For Women 925 Sterling Silver With Chain
Rosec Jewels$116.364.5★
Vintage Wooden Round Beaded Choker Necklace Earrings Set Bohemian Multicolor Wood Beads Sweater Chunky Necklaces Geometric Ethnic Bib Costume Statement for Women Men Weeding Jewelry Gifts-Green
Caiyao$7.544.2★
What buyers say about emerald necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality necklace”
“The color was beautiful”
“Christmas gift”
“Excellent value”
“The chain is dainty yet durable”
“fits nice”
“As advertised”
“Love the style”
“it had a very nice shine to it”
“Nice stone”
What buyers complain about
“So small”
“Didnt last”
“Chain is poor quality”
“Not well made”
“Waste of money”
“a diamond already fell out”
“they were darker than the photo”
“Deceptive picture of item”
“My daughter has a nickel allergy”
“However, for me the heart gem was a little too thick as I was expecting it to be smaller/thinner”
Top return reasons
Common questions
- Is emerald necklace profitable to sell on Amazon United States?
- The niche generates $500K/yr across 101 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the emerald necklace niche?
- 72 brands and 87 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in emerald necklace?
- Top complaints mined from reviews: Size-Overall, Durability, Chain/Key Quality. The return rate is 4.7%.
- When does demand for emerald necklace peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the emerald necklace niche?
- Listings span $6.35–$192.35; the average listing price is $32.80 (sweet spot $15–$100). The average incumbent carries 1,312 reviews — the moat a new listing must climb.