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Emerald Green Dress Shirts for Men

Fail

An estimated 10.9% of orders come back, so Emerald Green Dress Shirts for Men is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$72K/yr284K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
46%top-5 click share · 12 brands · 16 sellers

Flapen Score

Emerald Green Dress Shirts for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Emerald Green Dress Shirts for Men is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emerald Green Dress Shirts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Emerald Green Dress Shirts for Men 284K times last year and spent an estimated $72K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
1.4%
Market size, estimated
$72Ka year
Peak month
October3.1× the quietest month
Top search term
sage green button up shirt men25K searches a year

02 · Price

A sale here is worth $18.86.

Listings sell for $18.86 on average, from $13.20 to $28.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.86 that is $0 to $2K a year per listing.

Average price
$18.86inside the $15 to $100 sweet spot
Price range
$13.20–$28.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Button-Down Shirts. It carries 5,166 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#204in Button-Down Shirts
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
5,166per listing
Listings tracked
34

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Emerald Green Dress Shirts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

16

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

14%

  • Brand 138%
  • Brand 219%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (6 brands, 14%)

Demand

Emerald Green Dress Shirts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Emerald Green Dress Shirts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sage green button up shirt men25K/yr
  • emerald green dress shirt for men33K/yr
  • dark green dress shirt men26K/yr
  • green button up33K/yr
  • emerald green dress shirt20K/yr
  • olive green button up shirt men16K/yr
  • emerald green mens dress shirt19K/yr
  • dark green mens dress shirt17K/yr
  • emerald green button up shirt men12K/yr
  • dark green dress shirt10K/yr

Reviews and returns

What reviews say buyers love and hate about Emerald Green Dress Shirts for Men

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
10.9%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Emerald Green Dress Shirts for Men questions

Answered from the same tracked data.