Elsa Light Up Dress

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

-40.7%

Conversion, latest week

1.0%

Market size, estimated

$22Ka year

Top search term

elsa light up dress18K searches a year

Listings sell for $29.73 on average, from $21.75 to $38.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.73 that is $0 to $3K a year per listing.

Average price

$29.73inside the $15 to $100 sweet spot

Price range

$21.75–$38.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #1,498 within Girls. It carries 263 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

27.9%

Average rank

#1,498in Girls

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

263per listing

Listings tracked

24

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months