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Elsa Gloves

Fail

Shoppers spend an estimated $35K a year here, so Elsa Gloves is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$35K/yr50K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
85%top-5 click share · 8 brands · 11 sellers

Flapen Score

Elsa Gloves against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Elsa Gloves is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elsa Gloves market on Amazon at a glance

Shoppers on Amazon United States searched for Elsa Gloves 50K times last year and spent an estimated $35K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
7.4%
Market size, estimated
$35Ka year
Peak month
October3.4× the quietest month
Top search term
elsa gloves26K searches a year

02 · Price

A sale here is worth $9.52.

Listings sell for $9.52 on average, from $5.88 to $19.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $9.52 that is $2K to $5K a year per listing.

Average price
$9.52under the $15 to $100 sweet spot
Price range
$5.88–$19.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,716 within Girls. It carries 1,202 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#1,716in Girls
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,202per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Elsa Gloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

11

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • Brand 148%
  • Brand 224%
  • Brand 310%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Elsa Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Elsa Gloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elsa gloves26K/yr
  • elsa gloves for girls age 2-410K/yr
  • frozen gloves6K/yr
  • elsa gloves for girls age 4-75K/yr
  • elsa gloves toddler3K/yr

Reviews and returns

What reviews say buyers love and hate about Elsa Gloves

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
3.3%of orders come back
“fall apart easy because kids are destructive”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Elsa Gloves questions

Answered from the same tracked data.