Elsa Disney Ears

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

3.5%

Market size, estimated

$45Ka year

Top search term

elsa ears21K searches a year

Listings sell for $10.87 on average, from $6.60 to $31.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.87 that is $1K to $3K a year per listing.

Average price

$10.87under the $15 to $100 sweet spot

Price range

$6.60–$31.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

6.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,137 within Girls. It carries 507 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

15.4%

Average rank

#1,137in Girls

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

507per listing

Listings tracked

24

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months